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BIGnews in the Tech World: Amazon Prime Day Edition

by Meghan Gabel

consumer electronics technology

With these last few heat waves in Boston, the BIGteam has been staying nice and cool in our new office. And what better way to spend that time cooling off than to keep up with the latest tech news? It’s been a busy few weeks, so let’s not waste any time!  

How to Maximize Coverage for Your Product Launch

by Anna McGeady

public relations

With new tech products hitting the market every day, getting your product on the radar of the most relevant reporters may seem like a daunting task. The reality is, no matter how well your press release is crafted, merely sending it across the wire won’t result in much coverage on its own. In order to maximize coverage of your product launch,, you’ll want to employ other strategies to break through the noise. We’re bringing you three must-do tactics to ensure your product launch is as successful as possible.  

BIGnews in the Tech World

by Abbey Treamer

consumer electronics technology

The 4th of July is almost here! While you were preparing your travel plans and gathering your BBQ favorites, the BIGteam was busy keeping an eye on the latest tech news. Now’s the time to catch up on what you may have missed these past two weeks and get ready for your summer vacation!  

Social Media Trends That Will Shape the Rest of 2018

by Meghan Gabel

marketing social media

We’re now halfway through 2018 (if you can believe it)! This year has already seen plenty of social media trends and moments, from lighthearted exchanges of brands trolling each other to the powerful and important  #TimesUp movement. Social media platforms and tools are constantly changing, and PR professionals need to be ready and willing to adapt to those changes in order to execute successful campaigns. We’re looking at some of the trends that have already shaped the social media industry in 2018, and which ones to watch for the rest of the year.  

BIGnews in the Tech World

by Anna Dow

business public relations, social media technology

It’s been a busy couple of weeks in the tech world, but the BIGteam is here to catch you up on anything you might’ve missed! It’s heating up here in Boston, so grab yourself a cold glass of iced tea and settle in!  

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