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Which Media Monitoring Software Should You Use?

by Madeline Hughes

review technology

An essential part of measuring your PR campaign’s success is media monitoring. Media monitoring involves tracking your client’s coverage whether it be print, broadcast, online, or on social media. There are several platforms dedicated to helping you track your mentions and organize your client’s press hits, including Cision, Critical Mention, and more. Read on to discover which media monitoring software we find the most reliable at the BIGoffice.  

How to Get Press at CES

by Chelsea Higgins

consumer electronics public relations technology

The Consumer Electronic Show (CES) is one of the most prolific tech trade shows in the world. Tech companies from all over descend on Las Vegas for a week in January to announce new products and get face time with some of the most well-known reporters and outlets in the industry. With 6,365 registered press members attending CES in 2019, the opportunities to tell a company's story are boundless. However, there is tremendous competition to have products and announcements stand out in the noise of CES. Finding the right PR partner early can help a company effectively navigate CES and ensure participation in the show is successful and generates lasting results.   

Our Favorite App of the Month: Flipboard!

by Emily Rosenberg

public relations, social media social media technology

The BIGteam is sharing some of our favorite apps and tools that make everyone’s busy lives a bit easier. Each month we’ll introduce an app that we can’t live without for you to try for yourself. Kicking off July is Flipboard!  

June’s BIGnews in Boston Tech

by Emily Rosenberg

boston technology

Summer is finally here and June was full of news in Boston tech! The BIGblog is here to wrap up the top news from this month so you can stay updated while you’re enjoying the sunshine.  

6 Ways to Stay on Message and Create a Consistent Company Narrative

by Madeline Hughes

branding public relations

In public relations, providing consistent messaging on behalf of your client is a top priority. By focusing on a central value and preparing your team in advance, you and your client can develop the messages that will reflect their mission in any situation. These are six ways you can ensure your messaging stays consistent at all times:  

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