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Apple’s October Event: #BIGnews for the Tech World

by Nicole McPherson

public relations, social media

Following Apple’s impressive event earlier this fall that introduced the Series 4 Apple Watch and the iPhone XS, the latest Apple event brought equally exciting updates to the tech world. The event debuted long-awaited updates for the MacBook Air, iPad, Apple Pencil and iOS 12.1 and even featured a special performance from Lana Del Rey!  

4 Things to Keep In Mind When Choosing a PR Agency

by Nicole McPherson

public relations

Public relations is an essential part of any business strategy, as it generates brand awareness and tells the story of your company. But choosing a public relations agency can be an overwhelming decision. To help you find the right fit for your company, we have compiled a list of things to keep in mind as you begin your search.  

BIGnews in the Tech World: It’s Fall Ya’ll

by Chelsea Higgins

mobile social media technology

It’s spooky month! Or to the few people who live outside of meme culture, it’s October. In between carving pumpkins, sipping on PSLs and other basic (yet fun, so stop knocking them) fall activities, we’ve been keeping a close eye on all the news coming out of the tech world. So go grab your flannel and get ready to find out what stories have been tricking and treating us the past few weeks.  

How to Craft a Pitch Reporters Will Want to Read

by Nicole McPherson

public relations writing

Pitching is an integral part of the PR profession, so it’s an essential craft to get right. The way you pitch reporters will determine whether your story is a hit or gets sent straight to the spam folder. Take a look at some of our tried and true pitching tips for PR professionals!

 

BIGnews in the Tech World

by Anna McGeady

public relations, social media

As the world keeps spinning, the news keeps coming. Here are some of the more interesting stories that caught our eyes these past few weeks!  

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