Header widget area left
Header widget area right

BIGnews in the Tech World

by Anna Dow

social media technology

What better way to welcome spring than with Boston’s fourth Nor’easter of the winter and some fresh tech news? Grab some hot chocolate and get ready to catch up on all the BIGnews from the past two weeks. 

What Makes Content Go Viral?

by Anna McGeady

branding facebook public relations public relations, social media social media successes twitter video

From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content. 

BIGnews in the Tech World: MWC 2018 Edition

by Meghan Gabel

consumer electronics mobile technology

Unless you live under a rock, you know that Mobile World Congress 2018 was last week. Of course, the BIGteam was at the event in Barcelona with some of our BIGclients, and believe it or not, not all the tech debuted at MWC was related to mobile devices. From new health wearables to AR glasses to connected credit cards, we have a lot to catch up on. Read on to see some of the coolest (and wackiest) things we saw at Mobile World Congress 2018.  

Breaking Up With Your Bad Social Media Habits

by Lauren Rodolakis

public relations, social media

How many times have you found an interesting brand only to look up the company on social media and be less than impressed with what you see? While we are all aware that social media is a must-have for companies in 2018, businesses are still trying to figure out how to use it to their advantage.With 58% of social media users following brands on their accounts, learning the dos and don’ts of these platforms is imperative to creating a positive customer experience. Not quite sure what those “don’ts” entail? Let’s take a closer look at 5 of the most common bad social media habits brands should break.  

BIGnews in the Tech World

by Abbey Treamer

public relations social media technology

Whether you’ve been busy with Valentine’s Day plans or Super Bowl bets, this short month of February seemed to fly by. Luckily, the BIGfish team is here to catch you up with the latest (and greatest!) tech news from the past two weeks.