by Bristol Whitcher
Holidays and other big public events provide a great opportunity for brands to insert themselves and their message into new conversations where they may not have otherwise had a voice. Take the World Cup, for example, which we reported on last summer--brands embraced the social media chatter surrounding the event, and came up with some pretty entertaining commentary that got them noticed (who could forget this Snickers’ tweet?). In honor of Earth Day, we’ve rounded up a few brands and publishers that have successfully embraced today’s green trend.
by Victoria Cabral de Menezes
While many people may think of San Francisco or New York as startup hotspots, Boston continues to prove itself as a serious tech hub. With universities like Harvard and MIT, high rates of venture capital investment, and an abundance of creative and qualified people, Boston is quickly becoming an international startup destination.