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Four Brands & Publishers Successfully Embracing Earth Day

by Bristol Whitcher

cleantech environmental/green

Holidays and other big public events provide a great opportunity for brands to insert themselves and their message into new conversations where they may not have otherwise had a voice. Take the World Cup, for example, which we reported on last summer--brands embraced the social media chatter surrounding the event, and came up with some pretty entertaining commentary that got them noticed (who could forget this Snickers’ tweet?). In honor of Earth Day, we’ve rounded up a few brands and publishers that have successfully embraced today’s green trend.  

8 Free Tools To Help You Successfully Manage Social Media Accounts

by Victoria Cabral de Menezes

social media

Being a social media manager is not an easy task. With several accounts to manage, monitor and measure, things can get a little hectic. To help, we’ve put together a list of a few of the best free social media tools that will help you save time and effectively manage your Facebook, Twitter, Instagram, and Pinterest accounts.  

Meerkat vs. Periscope: Live-Stream Like A Pro

by Brigid Gorham

marketing mobile social media twitter

The news and marketing worlds were revolutionized with the introduction of Twitter’s constant stream of instantaneous 140-character updates. Then, with pic.twitter and Vine, users could share embedded images and 6-second video clips with their followers, enhancing engagement and increasing possibilities. Now, with free iOS apps Meerkat and Periscope, Twitter users can instantly broadcast live video with the world at the touch of a button.  

Five Boston-Area Startups to Keep an Eye On

by Victoria Cabral de Menezes

boston energy environmental/green mobile technology

While many people may think of San Francisco or New York as startup hotspots, Boston continues to prove itself as a serious tech hub. With universities like Harvard and MIT, high rates of venture capital investment, and an abundance of creative and qualified people, Boston is quickly becoming an international startup destination.  

5 Tools to Fuel Your Company’s PR Machine

by Bristol Whitcher

public relations social media

News reporting is increasingly moving online, forcing entrepreneurs and larger businesses to refocus their public relations efforts on digital journalism or risk falling behind more connected, tech-savvy competitors. Fortunately for business owners and PR practitioners, a number of mobile and web-based innovators have arrived with new tools that make managing public relations in the digital age a better, faster and easier endeavor. In my role as a media relations professor and PR agency founder, I am constantly experimenting with any new publicity tool I can get my hands on. Most do not make the cut past the first day, even fewer make it a full month.  

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