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BIGnews in the Tech World: Pupper Edition

by Chelsea Higgins

public relations, social media

The dog days of summer are here and unfortunately that is only bringing hotter temps and no actual dogs. Sad! To rectify that situation please enjoy this pupper themed review of all the latest tech news that has been *hounding* the news cycle these past two weeks. 

BIGclient Beaver Country Day School Aims To Return to SXSWedu Stage

by Chelsea Higgins

boston public relations technology

BIGfish client Beaver Country Day School hopes to return to SXSWedu 2019 with an important message: social media and virtual reality can be used to build empathy and emotional skills. Beaver has prepared a SXSWedu proposal that would suggest ways schools could incorporate social media lessons into their curricula in order to prompt students to consider the gravity of digital activity. This program would offer tools educators could use to teach students to examine their own digital behavior and recognize the impact their social presence can wield. It would also  emphasize the importance of flexible curriculums, as realms of learning in the digital age are emerging constantly. Beaver is excited about the opportunity to return to the SXSWedu stage, but since votes from the public count for 30% of programming selection, they need the community’s help to get there! To vote for this topic, simply create a free account at the panelpicker site, log in and give their proposal (linked here) an “up vote” by August 30th!

When’s The Right Time to Start Doing Holiday Gift Guide Outreach?

by Chelsea Higgins

marketing our team public relations

If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.  

BIGnews in the Tech World

by Anna Dow

social media technology

August is almost here, and in the BIGfish office that means the team is already gearing up for CES and holiday gift guide preparations! Before we dive into that, we’re wrapping up the biggest news in tech from the past couple of weeks! 

30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits

by Annie Kelly

marketing public relations public relations, social media successes

Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years. 

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