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Showing posts tagged with: Prime Day

BIGdeals on Amazon Prime Day

by Meghan Gabel

consumer electronics technology

Happy Amazon Prime Day! It’s Christmas in July but instead of Santa we have Jeff Bezos. With so many great deals and discounts, it can be difficult to search through all the noise for the sales you want to see. If you’re searching for this year’s best tech gadget deals, look no further than our BIGclients for some of the biggest Prime Day steals!  

BIGnews in the Tech World: Amazon Prime Day Edition

by Meghan Gabel

consumer electronics technology

With these last few heat waves in Boston, the BIGteam has been staying nice and cool in our new office. And what better way to spend that time cooling off than to keep up with the latest tech news? It’s been a busy few weeks, so let’s not waste any time!  

What Brands Can Learn from Amazon Prime Day This Year

by Meghan Gabel

branding technology

Nothing tells you more about American consumerism than an annual holiday designated specifically for online shopping deals. Last week was Amazon Prime Day: the company’s yearly one-day sales event that offers deals and discounts on hundreds of products available for Amazon Prime delivery. And for the first time ever, Prime Day surpassed Black Friday and Cyber Monday in number of online sales. This was quite a surprise to everyone as Prime Day hasn’t always been a success. The first ever Prime Day in 2015 was a flop as the company saw itself down hundreds of millions of dollars from the anticipated value of sales. In 2016 the hashtag #PrimeDayFail began trending as customers took to social media to complain about website interruptions, checkout issues and more. But to everyone’s surprise, Prime Day 2017 was Amazon’s biggest sales day to date as sales grew by more than 60% from 2016. Take a lesson out of Amazon’s book on how to leverage Prime Day for brands, how to make the most of the deals and how to prepare for next year:  

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