Needham gymnast Aly Raisman won two more Olympic medals in London yesterday: gold in the floor exercise and bronze on the balance beam. BIGfish President David Gerzof Richard took a cue from former Olympic gymnasts Nastia Luikin and Shawn Johnson to predict the types of endorsements Raisman's performance may garner. Click the photo above or here to read more.
President David Gerzof Richard
appeared on New England Cable News this morning to discuss endorsement deals for Olympic athletes. From Needham gymnast Aly Raisman
to the most decorated Olympian of all time, Michael Phelps, what exactly makes an athlete marketable? According to David, there's more to it than simply the number (or color) of medals. Click the photo or here
to watch the video.
President David Gerzof Richard notes that Needham gymnast Aly Raisman's Olympic debut will likely lead to "oodles of endorsements." As team captain, Raisman will lead the US women in Tuesday's team finals. To read the whole article click the photo above or click here