Needham gymnast Aly Raisman won two more Olympic medals in London yesterday: gold in the floor exercise and bronze on the balance beam. BIGfish President David Gerzof Richard took a cue from former Olympic gymnasts Nastia Luikin and Shawn Johnson to predict the types of endorsements Raisman’s performance may garner. Click the photo above or here to read more.
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.