August 3, 2012

President David Gerzof Richard on Olympic Endorsement Deals


President David Gerzof Richard appeared on New England Cable News this morning to discuss endorsement deals for Olympic athletes. From Needham gymnast Aly Raisman to the most decorated Olympian of all time, Michael Phelps, what exactly makes an athlete marketable? According to David, there’s more to it than simply the number (or color) of medals. Click the photo or here to watch the video.

BIG fish PR is an unconventional agency that helps its clients redefine their industries.