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President David Gerzof Richard on Olympic Endorsement Deals

by BIGfish

news archive

President David Gerzof Richard appeared on New England Cable News this morning to discuss endorsement deals for Olympic athletes. From Needham gymnast Aly Raisman to the most decorated Olympian of all time, Michael Phelps, what exactly makes an athlete marketable? According to David, there’s more to it than simply the number (or color) of medals. Click the photo or here to watch the video.

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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.

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