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Stories, Memories…Spectacles? Snapchat’s Evolution to Snap Inc.

by Chelsea Higgins

consumer electronics social media

Snapchat, the ever-evolving photo-messaging company, has transformed a lot since CEO Evan Spiegel began working on the project five years ago. Starting solely as a way to share photos privately for a limited amount of time, the company combined private and public content on its app through the introduction of Stories and the most recent addition of Memories. But over the weekend, the company announced one of its biggest changes yet: they are dropping the “chat” and becoming Snap Inc.

The company’s newly launched website states: “Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate.” As a camera-focused company, the shift to Snap Inc. brings about the addition of a new product line outside of the wildly popular Snapchat app: Spectacles. The sunglasses come with a video camera integrated in the upper left lens and will be the newly-named company’s first hardware product.

What are Snap Inc.’s Spectacles?

Spectacles will connect directly to Snapchat via Bluetooth or Wi-Fi, giving you the ability to transfer your Memories straight to the app. On a single charge, the sunglasses will be able to capture a day’s worth of snaps. The camera’s 15-degree field of view is designed to match humans’ visual perspective, allowing the users to capture life as they see it. The release date for Spectacles has not been determined, but the price for the video sunglasses is set at $130, and they will be available in three colors.  

What do you think about Snap Inc.’s new shades? Share your thoughts in the comments below or tweet us at @BIGfishPR!

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