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RunKeeper campaign picked up by New York Times, Boston Globe, Mashable among other outlets

by BIGfish

public relations

Founder and President of BIGfish, David Gerzof teaches social media and marketing at Emerson College. Check out this viral video marketing campaign that his class put together for RunKeeper. The campaign got picked up by the New York Times, Boston Globe, Mashable among other outlets and won this year’s Evvy Award for best integrated marketing campaign.

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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.

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