RunKeeper campaign picked up by New York Times, Boston Globe, Mashable among other outlets

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Founder and President of BIGfish, David Gerzof teaches social media and marketing at Emerson College. Check out this viral video marketing campaign that his class put together for RunKeeper. The campaign got picked up by the New York Times, Boston Globe, Mashable among other outlets and won this year’s Evvy Award for best integrated marketing campaign.

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