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Man in iPhone App Costume Runs the Boston Marathon

by BIGfish

public relations

This was a great promotion for an iPhone Application called RunKeeper which came out of the Social Media and Marketing class that BIGfish’s Founder, Dave Gerzof, teaches at Emerson College.

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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.

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