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Viewing posts categorised under: Marketing

Five of the Worst Rebranding Fails Ever

by Meghan Gabel

branding graphic design marketing

Ah, rebranding. It can be an amazing tool, especially for companies that have been around for decades and need a little refreshing. On the other hand, rebranding can also become a company’s biggest pain in the butt. Although there are plenty of examples of successful rebranding, there are so many more examples of it going horribly wrong. Here are a few rebrands that we love to hate.  

Clutch - Top Public Relations Firms of 2015

BIGfish Named a Top PR Agency of 2015 by Clutch

by Adriana Howell

awards marketing our team

Clutch, a B2B research and review firm that identifies top service and software companies in the technology and marketing industries, today announced that BIGfish was named a Top PR Firm of 2015. The research is based on over a dozen quantitative and qualitative factors, including company experience, client list, industry recognition, client reviews, and market presence. Check out our complete company profile on Clutch here: https://clutch.co/profile/bigfish-communications. Other firms recognized by Clutch include: Bateman Group, Marketing Maven, Pinkston Group, EMSI Public Relations, TrizCom PR, Blanc and Otus, Taylor & Company, MediaSource, Sonata Venture Solutions.  

The Coolest New Tech From Boston’s Top Universities

by Anna Dow

boston business cleantech consumer electronics marketing social media technology

Boston has long been a frontrunner in the tech industry, home to innovators from all over the world. In fact, a 2014 study found that Boston has the second-largest tech industry in the nation, trumped only by Silicon Valley. The survey revealed a 5.2 percent job increase in tech jobs in Silicon Valley, with Boston just behind them at 4.3 percent; that’s 145,484 jobs generated just in the tech sector! With so many technology-focused colleges in the Boston area like MIT, Northeastern, Boston University, Harvard and Tufts, it’s no wonder words like “hackathon,” “Kickstarter” and “startup” have become norms in Boston’s vocabulary. Want to know what’s coming next in the world of tech? Here are a few university-based startups to keep your eye on before they go big.  

Fall PR internship boston

Why You Need a Fall Internship

by Adriana Howell

marketing public relations

While I was in college, I completed both of my internships during the fall semester. Sure, I could have gone the traditional summer internship route, but I had a summer job I loved and didn’t want to give that up. So instead, I balanced school and internships by making use of my fall semester to gain some extra experience.  

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