President David Gerzof Richard Predicts Aly Raisman's Endorsement Potentials

Needham gymnast Aly Raisman won two more Olympic medals in London yesterday: gold in the floor exercise and bronze on the balance beam. BIGfish President David Gerzof Richard took a cue from former Olympic gymnasts Nastia Luikin and Shawn Johnson to predict the types of endorsements Raisman’s performance may garner. Click the photo above or […]

The Future of Email Marketing

BIGfish President David Gerzof Richard recently spoke to CBS News about email marketing, which inspired us to consider the past, present, and future of email as a marketing tool. Is social media marketing poised to overtake email marketing? Or is email marketing here to stay? A look at the numbers indicates that email marketing is […]

President David Gerzof Richard on Olympic Endorsement Deals

President David Gerzof Richard appeared on New England Cable News this morning to discuss endorsement deals for Olympic athletes. From Needham gymnast Aly Raisman to the most decorated Olympian of all time, Michael Phelps, what exactly makes an athlete marketable? According to David, there’s more to it than simply the number (or color) of medals. […]