With Pinterest Mania Dying Down, Are Fancy and LoveIt Poised to Take Over?

Virtually every social network faces competition at some point in time. For Facebook, it was last summer when Google+ was launched (though that didn’t end up being much of a battle). As soon as Groupon and Living Social gained popularity, dozens of online couponing websites sprung up. Now, Muve Music is hoping to surpass Spotify […]

Shazam for the Campaign Season? What You Can Learn From the Super PAC App and Ad Hawk

If you have a smartphone (and especially if you’re a music lover), you’ve probably used Shazam before. Just open the app anytime you’re listening to recorded music, and it will identify the artist and track within seconds. Now imagine an app that does essentially the same thing, but with political advertisements instead of music. That […]

Boston Globe Features Beaver Country Day School Soccer Star

BIGfish client Beaver Country Day School, a private school located in Chestnut Hill, Massachusetts, was mentioned in an article from today’s Boston Globe that featured student Zachary Herivaux. Herivaux is a talented soccer star at the high school and has been considered one of the state’s best players since last year. To read the article, […]

YouTube Offers Election Coverage For 2012 Campaign Season

YouTube launched the official YouTube Election Hub on Wednesday, calling it a “one-stop channel for key political moments from now through the upcoming U.S. election day on November 6.” This marks the first time YouTube will be offering live streams of campaign coverage, including speeches and debates. In an article from today’s Boston Herald, David […]

GigaOM Features GreatPoint Energy

BIGfish client GreatPoint Energy was featured in a recent article from GigaOM that described how Wanxiang, one of China’s largest industrial parts companies, invested $420 million into GreatPoint Energy. GreatPoint plans on using the investment to build a plant in China that converts coal into cleaner-burning natural gas. To read the entire article, click the photo […]

Rate My Professors: Is It Trustworthy?

Back to school season is ramping up, meaning many students will be turning to www.ratemyprofessors.com to get a preview of their new professors. Founded in 1999, the site now has more than 14 million student-generated comments and ratings and 7,500 registered schools. So what does BIGfish President and Emerson professor David Gerzof Richard think of […]

President David Gerzof Richard Discusses Online Couponing

  http://www.youtube.com/watch?v=0E304yNn0rY&feature=plcp   There’s an app for everything these days, and digital coupons are no exception. BIGfish President David Gerzof Richard appeared on Fox 25 this morning to discuss the ups and downs of digital coupons, including why they’re great, what to be careful about, and new apps that are taking the online couponing craze […]

Curt Schilling Tweets Disparaging Remarks at R.I. Governor

Since the failure of his video game company 38 studios, Curt Schilling has started to criticize the governor of Rhode Island, going as far as to call him a “buffoon” in a tweet. An article from today’s Boston Herald quoted BIGfish President David Gerzof Richard on the issue, who said Schilling’s tweets reveal him to […]

Mister Rogers, Julia Child, and Bob Ross in 2012: The Auto-Tuned Version of PBS

PBS has always been known for its classic television shows. Fred Rogers kindly asked viewers to be his neighbor on Mister Rogers’ Neighborhood for 31 seasons. The French Chef with Julia Child introduced French cooking to the United States with cheery enthusiasm. Bob Ross made oil painting look easy with his gentle voice in The […]

President David Gerzof Richard Appears on NPR’s On Point with Tom Ashbrook

BIGfish President David Gerzof Richard was a guest on NPR’s On Point with Tom Ashbrook this morning in a segment titled “The Age of Braggarts.” The hour-long discussion focused on whether our increased use of social media has turned us into a nation of braggarts. To listen to the broadcast, click the photo above or […]

Boston Herald Article Features President David Gerzof Richard Discussing Auto-Tuned PBS YouTube Videos

BIGfish President David Gerzof Richard was quoted in an article from today’s Boston Herald discussing three PBS videos that have become YouTube hits. The auto-tuned versions of Mister Rogers, Julia Child, and Bob Ross were created by PBS Digital Studios and musician John Boswell. To read the entire article, click the photo above or click […]

National Geographic Features GreatPoint Energy

BIGfish client GreatPoint Energy was featured in National Geographic yesterday. “Chinese conglomerate Wanxiang took a minority stake worth $420 million in the Massachusetts-based alternative energy company as part of the deal, which will result in the construction of a facility in Western China to convert coal into natural gas,” said the article. Click the photo or click here […]

Boston Herald Features President David Gerzof Richard Discussing Paul Ryan's Enthusiasm for P90X and Insanity

BIGfish President David Gerzof Richard appeared in the Boston Herald today to comment on new vice presidential candidate Paul Ryan’s enthusiasm for P90X and Insanity workout programs. Beachbody is the company behind P90X and Insanity, and Ryan’s recent fame is calling attention to the workout regimens. “(Beachbody is) going to milk this as much as […]

Klout's Newest Look

Klout debuted a revamped version of its popular social media service yesterday, including a new site layout and a more comprehensive way of measuring people’s social media influence. Klout now analyzes sites such as Wikipedia, Linkedin, and Instagram in addition to users’ Facebook and Twitter activity to measure more influence across several social media channels. […]

Thanks, Interns!

Believe it or not, fall is just around the corner–which means here at BIGfish, we’re saying goodbye to our summer interns and getting ready to hire fall interns (learn more here!) After three months of working with a variety of clients, creating social media content, developing media lists, and more, we asked our summer interns […]

President David Gerzof Richard Comments on MarketMe Suite

President David Gerzof Richard commented on the Cambridge-based social media company MarketMe Suite in an article from yesterday’s Boston Herald. “The tools they offer are definitely helpful — to see a discussion happening about your brand and be able to jump in on it,” he said. To read the entire article, click the photo above […]