BIGfish's Fourth of July Vacation Strategy

This year, the Fourth of July lands on a Wednesday. Everyone knows the Fourth is a time to relax, hang out with a few friends, throw a barbecue, and thoroughly enjoy the freedom of our country. Here at BIGfish, the team understands the importance for a team of employees to kick back and relax on a holiday. BIGfish believes keeping a balance of work and leisure is important in order to keep a work environment productive. So since the Fourth lands on a Wednesday this year, it sort of throws the work-week for a loop. Of course, many offices will be closed on the Fourth and hopefully everyone will be at their barbecues with some cool drinks in their hands, but, yet, how exactly will this affect the working environment? How can an office successfully enjoy the Fourth when it falls in the middle of the week? Usually people like to really enjoy their holiday by taking a stroll to the Cape, (at least that’s what we Bostonians like to do), or go out of town for a few days. How can an office be productive this forthcoming week and still enjoy their time off?
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The BIGfish team can help. This year BIGfish will be open Monday and Tuesday along with the following Thursday and Friday, and of course that Wednesday the entire office will be closed. To keep the balance between work and leisure for employees, follow this new idea the BIGfish team came up with. Every employee will receive a five-day break. Right, five days, but how? To begin, first break up the employees into two separate groups. These groups will represent who will work on certain days and who will vacation on certain days. One group of employees will have a mini-break starting the Saturday through Wednesday the Fourth. Then the other half of the employees will schedule their mini-break starting on the Fourth and ending on the following Sunday. Through this tactic, each half of the office will enjoy a good chunk of min-vacation time and be able to enjoy the holiday. This not only benefits the employees, but it also benefits the office as well because the office will still be up and running during the week.
Although part of the office will be out, the office will still be open. When the first half of split employees come back after the Fourth, that half will be refreshed and ready to work. Then the second half, who worked Monday and Tuesday, will be excited and motivated to get work done in prep for their mini-vacation starting on the Fourth. This not only keeps everything balanced and ensures the office will have coverage at all points of time, but it also keeps every employee feeling refreshed. Giving more time to relax will motivate the active employees on the business days to do a good job. So sit back and enjoy your long weekend because you deserve it! Hopefully the BIGfish team will see you around at a few barbecues!

President David Gerzof Richard Discusses Facebook's New Emails & Online Marketing

The President of BIGfish Communications sat down with Fox25 News to discuss the Facebook email news along with the news breaking about online marketers targeting consumers through the type of computer operating system.

BIGfish is in Panama!


There is a BIGfish in Panama this week! The team is currently at work with client Open Blue, the leader in open ocean raised fish. They are filming with CNN’s Dr. Sanjay Gupta. Gupta is CNN’s multiple Emmy award-winning chief medical correspondent who reports on health and medical news. After a night in Panama City, work began early Sunday morning. The following days have been spent scouting about Puerto Lindo and Miramar for the perfect filming and interview locations.  Interviews with both Dr. Gupta and aquaculture expert Dr. Benetti were conducted at the chosen venues.  Aerial images will be taken of Open Blue’s offshore farm 8 miles from the coast of Panama. The large deep-water net pens are placed far away from any human activity or sensitive ecosystems. The team is also capturing shots of the beautiful Caribbean Sea. The crew’s last day will be full of some more work along with some time for fun – scuba diving and snorkeling have been arranged to wrap up the busy trip!

BIGfish President Featured on Fox News

BIGfish’s President, David Gerzof Richard, was invited to Fox News again to talk about the recent Apple updates that were discussed at Apple’s Worldwide Developers Conference. To watch the full clip from Fox, click here or the photo.

Mashable Features uSell

This morning BIGfish’s client, uSell, is being featured on one of the leading social media and technology news sites, Mashable. Under Mashabale’s Lifestyle section, uSell is being named as one of the top five re-commerce sites to resell a Mac Device. To read more about the article on Mashable, click here or the photo.

The BIGfish team goes to a pre-screening of "Cape Spin."


Last Wednesday, May 30th,  the BIGfish team headed out to Coolidge Corner to attend a prescreening of the documentary, Cape Spin! An American Power Struggle. There at the historic Coolidge Corner theatre, a small gathering of individuals were invited to the prescreening of  the film which highlights the nearly decade long debate over the implementation of the first ever proposed offshore wind farm in America. The film captures both sides of the debate, surprisingly not split by political parties, but the constant battle between neighbors against neighbors and environmentalists against fellow environmentalists within the small community off the shores of the Cape.

(BIGfish team with Director Robbie Gemmel)

“Cape Spin” manages to capture a balance on both sides of the debate while mixing in comedic cues with a very serious subject matter to produce a well thought out documentary piece. Local college graduate and friend to BIGfish, Robbie Gemmel an Emerson College alumni, helped direct and produce the film. Through discussion with Robbie, apparently it took a little bit longer to get the movie developed. According to Gemmel, while pitching the idea to production houses, none actually wanted to pick up the piece. Low and behold, after 5 years of production it’s safe to say someone picked up the idea and decided to roll with it. In 84 minutes, the crew managed to capture both sides of the debate: the pro-Wind and the alliance anti-Wind group.
At the screening event itself, BIGfish met with the production team and fellow individuals of publications and organizations interested in the story about cape wind and the energy aspect. In fact, a street team from Mass Energy was there not only discussing the effects of wind energy, but also powering the event with their very own energy source outside the theatre.
“Cape Spin” will be officially released June 15th for the public at the Coolidge Corner theater in Brookline, MA. From then on, the executive team will travel up and down the east coast seaboard premiering their film in theaters. For more information on where you can see the film and the information on the film, click here.

Boston Herald Features BIGfish President David Gerzof Richard Commenting on Apple Strategy

BIGfish.BostonHerald.6.12-300x277“There’s definitely a war going on,” said David Gerzof Richard, a professor of social media and marketing at Emerson College and president of BIGfish Market. “Google for a long time has enjoyed being the default map program that comes pre-installed on the iPhone.”

Foursquare Update Encourages Users to Explore: Facebook, Instagram, and Yelp Influence Foursquare Redesign

Today, foursquare released the latest version of its mobile app dubbed foursquare 5.0.  Previous iterations of foursquare have allowed us to rule as the Mayor of our favorite Starbucks, bookstore, or cardio craze, yet foursquare 5.0 takes us to a new frontier of social exploration. The app update encourages users to break free from the usual places we visit, drawing us in with a visual-driven interface and recommendations to explore the world around us.
Here’s what you need to know about foursquare 5.0:
Focus on the visuals.
Once you get started with the new foursquare, you might wonder if you’ve opened the right social application. Foursquare has incorporated a streamlined, visual timeline of the locations where your friends have checked into recently. Now that the masses have adjusted to the Facebook timeline and adeptly use their Instagram feed, the timeline format aligns well with other popular social media applications. For example, “Like” a check-in with the heart button, and submit a comment with the thought bubble button, just as you would in your Instagram feed. The visual elements carry throughout each tab, from friends’ check-ins, your own profile page, and onto the completely revamped Explore tab.
Get out and Explore.
The Explore tab is the hub of recommended places to visit near a user’s current location. Recommended places are generated based on friends’ check-ins and specials, and are presented appealingly through the visual timeline experience. If you’re gearing up for a trip out of town, check out what’s near your hotel by tapping the map and searching a new location. The Explore tab rolls the functionality of Yelp reviews into the sharing of foursquare, eliminating what for many was previously a two-step searching process. The design and user interface encourage searching for new spots, breaking out of the routines of the trusty, usual check-in.
With the number of social media apps, feeds, and lists we ritually check and engage in, the ones that survive have an intuitive interface, are easy on the eyes, and combine the best functions of several platforms. We see foursquare 5.0 as a leap in social media innovation– rolling in each of these elements for a better user experience.