Boston Herald Features BIGfish President David Gerzof Richard Commenting on Apple Strategy

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BIGfish.BostonHerald.6.12-300x277“There’s definitely a war going on,” said David Gerzof Richard, a professor of social media and marketing at Emerson College and president of BIGfish Market. “Google for a long time has enjoyed being the default map program that comes pre-installed on the iPhone.”

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