“Vitality Inc., a Cambridge, Mass., start-up, wants to apply behavioral economics to prompt people to take prescriptions. Vitality’s GlowCaps use lights and sounds as reminders. The caps also contain a radio transmitter that sends email to doctors, relatives and others about how often the cap is opened.”
Click here to read the full article
Our Stories Have Hooks
BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.