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Vitality GlowCaps and their use with behavioral economics profiled in the Wall Street Journal

by BIGfish

public relations

“Vitality Inc., a Cambridge, Mass., start-up, wants to apply behavioral economics to prompt people to take prescriptions. Vitality’s GlowCaps use lights and sounds as reminders. The caps also contain a radio transmitter that sends email to doctors, relatives and others about how often the cap is opened.”

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