With more than 6,000 members of the press attending each year, CES is the ultimate stage to showcase your brand and products. This year, CES is January 6-9, 2026, and the stakes are even higher: earned media coverage isn’t just about reaching people—it’s about being discovered by AI. Today’s leading AI models, from ChatGPT to Gemini, rely heavily on trusted news sources to shape responses. That means if your brand isn’t in the press at CES, you’re essentially invisible.

BIG FISH PR has represented clients at every CES since 2006, giving us nearly two decades of experience helping brands stand out at the show. That’s why we begin CES preparations in September—well before deadlines and opportunities slip away. We know how to secure coverage that not only drives buzz during CES but also fuels long-term discoverability in the age of AI.

By September, we’re building a custom strategy that amplifies your company news and product launches. From award submissions to media materials, every detail is mapped out. By October, we’re refining messaging, assembling press kits, and discreetly connecting with top journalists to get you on their radar. In November and December, we shift into high gear: finalizing press announcements, registering you for key press events, and launching embargoed outreach to ensure your news lands with maximum impact.

When January arrives, the months of preparation pay off. Our team is on the ground, managing interviews, coordinating press briefings, and ensuring your story breaks through the CES noise. And we don’t stop when the show ends—BIG FISH nurtures new and existing media relationships to extend coverage into reviews, features, and ongoing visibility.

CES 2026 is your chance to shape how consumers, journalists, and even AI discover your brand. Don’t leave it to chance. Partner with BIG FISH PR, and let’s make your announcement impossible to ignore.