If you’re as tech-obsessed as we are, you already know how hard it can be to keep track of everything that goes down in the technology world each day. But now there’s no need to consistently update your apps to check for new features; the BIGfish team is here to give you a roundup of all the tech happenings and trends so you’ll be more informed than ever.
Last year, Instagram announced a new feature that emulates the Snapchat Story; they called it Stories. (Coincidence? I think not.) Of course, I had to try it out for myself on a trip to Disney and was surprised by the lack of special features Instagram offered. But a few months ago, Instagram added a few new features to Stories so, to be fair, I went ahead and gave the platform another try.
by Meghan Gabel
Cyberbullying and online abuse has long been a problem for every social media platform. In recent years, this has particularly been an issue for Twitter, where people are able to publicly and anonymously voice their opinions in real time. The company has taken measures in the past to curb harassment, with features like the mute button, which allows users to block future tweets from certain accounts, but does little to stop the spread of hate speech. On Tuesday, Twitter finally announced a safety upgrade that will prevent hateful comments from even being seen. BIGfish president David Gerzof Richard weighed in on Twitter’s safety upgrade on NECN.
Tomorrow is Election Day, and chances are you’ve been encouraged to vote by a number of tech companies. Since young voters historically haven’t participated in elections in large numbers, several tech giants are pushing their younger audiences to get involved in the 2016 election. While targeting young voters is nothing new, according to BIGfish president David Gerzof Richard (read more in The Boston Herald), technology makes it easier than ever to reach those Millennial eyes. Have you spotted these election-related promotions?
When Facebook launched its live streaming feature earlier this year, it opened the door for countless marketing opportunities. By broadcasting a live stream, brands are now able to directly connect with followers from around the world in real time. Facebook users get a notification when a page that they follow or like begins live streaming so they know exactly when and how to tune in. In the past year, Facebook saw over 8 billion video views, and people are spending triple the amount of time watching live video as compared to pre-recorded videos. But how can brands effectively use Facebook Live to engage with the Facebook community? Check out our list of the brands that are dominating Facebook Live below!