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Showing posts tagged with: CES2014

#CES2014 in Review

by BIGfish

consumer electronics review

Since the modern VCR was introduced at the International Consumer Electronics Show in 1970, CES has become the place for companies to debut their most innovative technologies - and 2014 was no exception. With more than 3,200 exhibitors claiming to have the best, newest, biggest and brightest products, it can be difficult to single out and keep track of the best gadgets. To help you navigate the onslaught of CES coverage, we’ve collected a few of our favorite products and stories for a BIGfish recap of #CES2014.

Things We Loved

One of the first big stories that came out of CES was Toyota’s fuel cell vehicle. Our favorite product, this car has a range of 300 miles and emits only water vapor. Popular Mechanics reported that this hydrogen fuel cell car could even power a house for up to a week in case of an emergency. Toyota plans to release the car next year, but only in California since it’s the state with the most public hydrogen fueling stations.toyota-fuel-cell-ces

Another interesting auto-related announcement from CES was the formation of the Open Automotive Alliance. As members of this alliance, Audi, GM, Google, Honda, Hyundai and NVIDIA plan on working together to bring Android operating systems to their cars. This collaborative effort will enable “them to bring cutting-edge tech into the cabins of their cars far more quickly than they had been able to in the past.” We’re excited to see what these companies are able to accomplish together in the next year.

One notable technology that didn’t disappoint is the Oculus Rift ‘Crystal Cove’ prototype, winner of Engadget’s Best of CES award. Just put on the Oculus Rift headset and be transported into the virtual reality of Crystal Cove. Users can then “walk” around and interact with what they see. Watch this video of the Verge staff trying out the prototype for the first time to see what it’s like to experience this virtual reality.

A finalist for iLounge’s Best of Show awards, our client, TYLT, introduced several products at CES this year, including a whole new line of portable battery packs. Check out their segment on Geekbeat.TV’s #CESLive show to learn more about their incredibly useful portable chargers and innovative mobile accessories:

Buzz-Worthy Trends

You can’t talk about CES 2014 without mentioning Ultra HD 4K TV and curved TV screens. While both technologies were introduced at CES 2013, the trend really took off at this year’s show with nearly every TV company, including Panasonic, Samsung, LG, and Sony, incorporating these technologies into their products. While 4K is now more widely available and affordable, we don’t expect this technology to go mainstream anytime soon, especially since broadcast television hasn’t even made the jump from 780p to 1080p yet. However, Netflix announced it will stream its hit show “House of Cards” in 4K, so maybe more content providers will jump in on this trend in the next few months.


Two other notable trends from CES 2014 are wearable tech and connected home appliances. Wearable technology took went healthy as LG announced the Lifeband Touch and Sony debuted Core, both competitors to FitBit and the like. Pebble’s sleek new Steel smartwatch and Netatmo’s UV-monitoring bracelet also raised the bar for wearable tech to be just as fashionable as it is functional.

CES 2014 also offered a glimpse into the future of smart homes with connected products from LG, Whirlpool and Samsung. Enter data into LG’s refrigerator when you add or remove items and the refrigerator can then “text its owner when food is a day or so from spoiling,” “respond to queries such as ‘How much beer is left?’,” and display recipes based on the food you currently have.

Whirlpool also displayed a kitchen of the future, complete with a touchscreen stovetop that enables users to display recipes, social media feeds and audio controls. Whirlpool is also working on a fridge, dishwasher, oven, stove and washing machine that talk to one another and can do things like determine what kind of stain you have on your shirt and then wash it accordingly.


The Best of Local Tech

BIGfish president David Gerzof Richard presented the best Boston gadgets and apps from CES 2014 on FOX25 News last week. Watch the segment below to learn more about local companies like iRobot, CO Everywhere, FinSix and many more! What was your favorite gadget from CES 2014? Who was your favorite reporter to follow during the show? Do you plan on purchasing anything that was unveiled at this year’s show? -Brigid Gorham

The Show Must Go On: BIGfish Grounded in Boston for CES 2014

by BIGfish

consumer electronics our team public relations social media technology

For the first time in eight years, BIGfish doesn’t have a team member on the ground at the International Consumer Electronics Show in Las Vegas. As advanced and incredible as technology is today, mother nature still rules. After a Nor’easter hit New England hard late last week, a “polar vortex” swept the nation, leaving runways icy and flight crew members overworked and too tired to fly. More than 3,000 flights were cancelled industry-wide on Monday and our carrier, JetBlue, cancelled flights throughout the weekend, then completely shut down for 17 hours from Monday afternoon to Tuesday morning.

Known for its strong social media strategy, JetBlue did a good job of responding to stranded customers via Twitter during this crisis. After her flight was cancelled, BIGfish team member, Meredith, tweeted at JetBlue and received a reply 20 minutes later. Although the end result was obviously not ideal, JetBlue was honest, timely and informative with their responses.


JetBlue also offered a fee waiver for customers flying out of the northeast and brought in extra greeters to help passengers (finally) leaving from Logan Airport. However, an unrelated promoted tweet was pinned to the top of their feed during the first few days of cancellations. Since JetBlue is a verified account, their @replies are automatically hidden from their timeline (unless you click to view “All” tweets), meaning this promoted tweet made JetBlue seem even more out of touch. We think JetBlue should have taken this down as soon as things took a turn for the worse. Better late than never, JetBlue replaced the promoted tweet with a more appropriate post on Monday morning, linking to an “operational update” on their blog.


On the bright side, we’ve been in CES prep mode for months and everything is in place for our client, TYLT, who attended Pepcom’s Digital Experience last night and will be exhibiting on the CES show floor all week. Since November, the BIGfish team has been hard at work targeting and pitching key reporters and providing our clients with the resources and information they need to be successful with our without us at the show - and that we are proud of!

Now that CES has started, we’re keeping lines of communication open with our clients in Las Vegas and are preparing as much as possible for follow ups next week. We’re also following #CES2014, @IntlCES and our favorite reporters on Twitter, watching live streams, and reading every article about new products and events at the show.

So far, it seems like the CES predictions of curved screens, connected cars, cheaper 4K TVs and more 4K content have proved to be true. Some of our favorite stories and products so far are:

We can’t wait to see what else is uncovered at #CES2014 this year! Stay tuned for more of our favorite things from the largest consumer electronics show in the world.

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