“Siminoff has been looking for a new name for two years, one with a domain that wouldn’t cost an arm and a leg. Finally, a few months ago after a red-eye flight from LA to New York, after not returning many phone calls for days, a friend left a message saying he was tired of playing phone tag. Siminoff immediately called his chief marketing officer (at 6:30 in the morning) and told him to buy the domain.”
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