After working closely with the BIGteam at Pepcom for years, we are excited to welcome Jen Ferency to BIGfish! Taking on the position of Director of Business Development, Jen is already working to find great companies who are looking for even greater PR results.
Name: Jen Ferency
Hometown: Okemos, MI
Tell us a little bit about your background.
I graduated from Purdue University with a major in Communications and PR. I began my career in PR at Porter Novelli in Chicago. I then moved to Florida and headed up sales and marketing for Pepcom for 17 years. I’ve worked with the BIGfish team and their clients for many years, and am thrilled to come on board!
What attracted you to BIGfish?
I love that BIGfish is a boutique agency with a smart, hard-working, forward-thinking team and that they work with such exciting and innovative companies.
Describe yourself in 5 words. Work hard, play hard, sleep!
What’s your favorite food? Sushi.
What are you most excited about now that you’ve joined the BIGfish team?
I’m ready to hit the ground running and I can’t wait to start working with some really exciting companies! Plus, I’m looking forward to working with the amazing BIGfish team! Everyone has made me feel very welcome, and as if I’ve been a part of the team for years.
What do you hope to accomplish in your new role?
My plan is to not only meet, but to exceed my goals of discovering, reaching, and working with some great companies! I hope to continue growing BIGfish and educating potential clients on how we can help bring them to the forefront of their industry by high impact communications and driving attention and business for them.
Settle a long-standing BIGfish debate: Coke or Pepsi?
I’m pleading the fifth since I don’t like either!
What else we should know about you?
I’m a mom of 3 amazing kids, 2 dogs, and 2 cats who keep me on my toes, while my husband keeps me sane, and being a soccer mom is my 2nd job! I love watching college (specifically Big10) basketball. Also, I’m originally from Michigan, so I have that midwestern mentality of working hard, yet enjoying and appreciating life!
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.