03, 18
What Makes Content Go Viral?
by Anna McGeady
branding facebook public relations public relations, social media social media successes twitter video
From the ALS Ice Bucket Challenge to Chewbacca Mom, we’re all familiar with “viral content.” These are the posts that get people talking, make people react, and ultimately go down in internet history. But what is it that makes something “go viral?” Why do some posts inspire us to share and discuss more than others? We’re taking a look at some of the defining characteristics of virality and how brands can leverage these techniques to create more successful content.
06, 16
If you’ve ever wanted to visit Iceland, the Land of Fire & Ice, now is your chance! BIGfish client Iceland Naturally is running a video contest to give one fan and a guest the chance to travel to Iceland for the internationally-acclaimed music festival, Iceland Airwaves. Entering is easy:
08, 14
The expression “content is king” gets thrown around a lot in today’s digital world, but there’s no denying that consumers want and are willing to pay for quality, easily accessible entertainment. The demand for these services is high and continuing to rise—Netflix recently released its second quarter earnings, which showed the company surpassed 50 million members and generated $1.1 billion in revenue. With users spending 29% of their time online consuming video content, it’s not surprising that a new market has emerged, making it easier for consumers to more comfortably spend hours streaming their favorite shows. Why watch something on a bulky laptop or tablet when you can seamlessly view it on your television? Enter the world of wireless streaming devices.
