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Viewing posts categorised under: Public relations

So What do PR Pros Do, Anyway?

by Meghan Azralon

public relations

Maybe you're a college student who isn’t sure what it’s like to work in the public relations industry but is interested in the field. Or maybe you’re someone who is simply interested in what a PR pro does all day. The world of PR is quick-paced and stressful, but can be rewarding and thrilling all the same. All your questions about how public relations works will be answered as I give you a quick glance into the life of a PR pro.  

How To Be More Creative: 3 Strategies You Can Use Everyday

by Anna McGeady

business marketing public relations writing

Creativity is as elusive as it is coveted, making it one of the most intriguing professional qualities in demand today. There are entire award shows and magazine features dedicated to recognizing those who demonstrate this superior kind of imaginative thinking, and it is consistently deemed one of the most important “soft-skills” an employee can have. But honing this skill is no easy task.  

BIGnews in the Tech World

by Anna McGeady

consumer electronics mobile public relations social media

The dog days of summer are well underway and the tech world is bringing some fire announcements to go along with ‘em, which can only mean one thing. That’s right gang, it’s time for another “BIGnews in the Tech World” roundup. Here’s what we have for you this week:  

How #Boycott is Affecting Brands

by Meghan Azralon

public relations social media

It’s become almost automatic to #boycott a brand when they do something we don’t agree with. Social media gives consumers the power to spread their disapproval of a brand’s recent actions to people across the world. Do these boycotts actually have an effect on brands? What can PR professionals do to prepare themselves for a #boycott? Let’s take a look at some examples while we brainstorm solutions to the #boycott movement.  

BIGnews in the Tech World – Independence Day Edition

by Chelsea Higgins

business public relations social media technology twitter

As we get ready for America’s 241st Birthday, what better way to prep for the four-day weekend then brushing up on the latest news in the tech world? So grab your swan float and your waterproof phone case; we’ve compiled the biggest stories in the tech world to talk about at any Independence Day celebration.  

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