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Viewing posts categorised under: Public relations

How #Boycott is Affecting Brands

by Meghan Azralon

public relations social media

It’s become almost automatic to #boycott a brand when they do something we don’t agree with. Social media gives consumers the power to spread their disapproval of a brand’s recent actions to people across the world. Do these boycotts actually have an effect on brands? What can PR professionals do to prepare themselves for a #boycott? Let’s take a look at some examples while we brainstorm solutions to the #boycott movement.  

BIGnews in the Tech World – Independence Day Edition

by Chelsea Higgins

business public relations social media technology twitter

As we get ready for America’s 241st Birthday, what better way to prep for the four-day weekend then brushing up on the latest news in the tech world? So grab your swan float and your waterproof phone case; we’ve compiled the biggest stories in the tech world to talk about at any Independence Day celebration.  

The Science of Interest: What Makes Us Care

by Anna McGeady

marketing public relations

As PR professionals, we work tirelessly to craft stories reporters care about, attending to both the reporter’s personal interests, as well as the collective interests of their audience. But what is it that makes one reporter bite on a pitch while another decides to pass it up? What makes one reader rave about an article while another dismisses it as underwhelming? Let’s explore the science of interest to figure out exactly what it is that makes us care.  

BIGclient Ring Launches Ring Video Doorbell 2

by Chelsea Higgins

our team public relations technology

Our favorite outdoor home security system, Ring, is giving its flagship product a tune up with the release of the second generation Ring Video Doorbell. BIGfish originally helped launch the Ring Video Doorbell in 2014 and it has quickly grown to become the most popular video doorbell on the market. Staying true to the Ring Video Doorbell’s most popular features, two-way audio and motion detection, the new device now offers 1080p HD video recording, a removable, rechargeable battery, improved night vision, interchangeable faceplates and a familiar, sleek design.  

Meet the newest BIGfish Account Coordinator, Meghan Gabel!

Meet Our New Team Member, Meghan!

by Adriana Howell

business our team public relations social media

After three semesters as a #BIGintern, we’re thrilled to welcome Meghan Gabel to the team as our newest Account Coordinator! Learn more about why this rising PR star decided to start her career with BIGfish!  

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