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Viewing posts categorised under: Marketing

As a Consumer, I Was Underwhelmed by Apple’s WWDC15 Keynote Address

by Adriana Howell

consumer electronics marketing mobile technology

As an avid technology user and someone who works in the tech space, I look forward to Apple’s keynote addresses. Sure, the excess hype seems a little silly at times and the incessant clapping from the crowds can get a bit tiresome, but overall, the keynote provides an engaging and insightful look into the expansive world that is Apple. However, Apple’s WWDC15 left a bit to be desired (although seeing Matt Walsh, aka Mike McLintock from Veep, fly around as an angel investor was truly one of my favorite moments).  

Periscope vs. Meerkat

Meerkat vs. Periscope: Live-Stream Like A Pro

by Adriana Howell

marketing mobile social media twitter

The news and marketing worlds were revolutionized with the introduction of Twitter’s constant stream of instantaneous 140-character updates. Then, with pic.twitter and Vine, users could share embedded images and 6-second video clips with their followers, enhancing engagement and increasing possibilities. Now, with free iOS apps Meerkat and Periscope, Twitter users can instantly broadcast live video with the world at the touch of a button.  

Brands

Considering a Brand Revamp? Read This First!

by Adriana Howell

branding marketing social media

Rebranding is a tough and sometimes very crucial step for brands. Although some brands get by without changing their messaging, logo or approach for years, many industries demand change to keep up with evolving environments. Pizza Hut recently decided it was time to invest in a complete revamp to adapt to new millennial demands. There are several reasons why brands may consider rebranding, but how do they determine if it is worth it?  

US Airways

US Airways Learns a Lesson in Social Media Monitoring

by BIGfish

business marketing public relations public relations, social media seo social media successes technology twitter

With the advent of social media came the idea that companies could interact with more customers on a personal level. Though social media can be used as a promotional or advertising tool, its critical functions are to connect with audiences and gauge sentiments. When companies neglect to monitor their social media, they run the risk of missing a critique of their service or product that may develop into a bigger conversation, and eventually a crisis. US Airways recently learned first-hand how customer reactions on social media can turn into crises.   

Embracing #Bendgate: 6 Brands That Did it Best

by Adriana Howell

marketing social media twitter

Soon after Apple’s new iPhones went on sale last Friday, rumors began to surface that the iPhone 6 plus literally bends under pressure. When brand-damaging videos emerged, the company’s stock quickly plummeted and Twitter exploded with #Bendgate tweets. Eager to get in on the social media conversation, brands like Heineken, Coca Cola, Pringles and Papa Johns offered their spin on #Bendgate.  

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