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Viewing posts categorised under: Branding

5 of the Best Brands Using Snapchat

by Emma Stepanik

branding mobile social media

Snapchat launched in September 2011, and in just five years, the app has changed the social media game completely. In June, Snapchat surpassed Twitter in active daily users, with over 150 million people using the app every day. Millennials account for seven out of every 10 Snapchat users, and 41% of all 18-34 year-olds in the U.S. are using this app, so it’s no surprise that companies have jumped on the 10-second bandwagon by creating their own accounts. Which brands are most effectively using Snapchat? Check out our top picks below!  

The 5 Best Instagram Analytic Tools for Businesses (Free and Paid!)

by Isabella DiSanto

branding business marketing mobile public relations social media technology

In case you haven’t heard, Instagram is a pretty big deal. The photo sharing platform is the fastest-growing social site globally and sees over 400 million visitors every month - and it isn’t going anywhere anytime soon. Instagram isn’t just good for posting pictures of your brunch, though; visual storytelling can be a great way for businesses to connect with their fans. Like with any form of social media, using analytic tools with Instagram can provide your business with some incredibly valuable and interesting insight. Let’s explore some tools that can take your Instagram game to the next level:  

Five of the Worst Rebranding Fails Ever

by Isabella DiSanto

branding graphic design marketing

Ah, rebranding. It can be an amazing tool, especially for companies that have been around for decades and need a little refreshing. On the other hand, rebranding can also become a company’s biggest pain in the butt. Although there are plenty of examples of successful rebranding, there are so many more examples of it going horribly wrong. Here are a few rebrands that we love to hate.  

Brands

Considering a Brand Revamp? Read This First!

by Brigid Gorham

branding marketing social media

Rebranding is a tough and sometimes very crucial step for brands. Although some brands get by without changing their messaging, logo or approach for years, many industries demand change to keep up with evolving environments. Pizza Hut recently decided it was time to invest in a complete revamp to adapt to new millennial demands. There are several reasons why brands may consider rebranding, but how do they determine if it is worth it?  

Facebook and Brands

How Brands Can Tackle Facebook’s Pseudo-Anonymous App, Rooms

by BIGfish

branding facebook mobile public relations social media

If you haven’t heard about it yet, don’t feel bad; Facebook’s new pseudo-anonymous app Rooms, launched on October 24, is meant to be secretive. This app, built by Josh Miller and his team from Branch, was bought by Facebook in January. As of now, Rooms is only available on iOS devices, but an Android app is planned to launch early in 2015. Facebook is taking a completely different approach with this new app. Rooms connects users based on similar passions and hobbies rather than via mutual friends or geographical connections. To use the app, simply download it and join a room by scanning a QR code of your choice. After joining a room, users can choose different “nicknames” without having to be connected back to their Facebook accounts. The company is pushing its approach as a way for users to “Be whoever you want to be.” Launched out of the blue without much detail, many have been confused about how to use the app effectively. We’re giving you the low-down on Rooms, how to use it and how brands could take advantage of it.  

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