Las Vegas, NV, January 2026, At CES 2026, where the world’s most influential technology brands converge to debut innovation and shape the year ahead, BIG FISH PR is delivering a standout experiential activation for global dashcam leader Nextbase. The boutique PR agency is running a high-impact “Protected Rides” PR experience, transforming transportation across Las Vegas into a moving showcase for Nextbase’s dashcam technology while amplifying the company’s newest automotive partnership with Mitsubishi Motors North America.

At the heart of the activation are fully branded vehicles equipped with Nextbase dashcams, offering CES attendees complimentary rides between key convention venues, hotels, and off-site events. Each ride functions as a live product demonstration, immersing passengers in the real-world performance, clarity, and safety benefits of Nextbase technology. Rather than relying on static displays, BIG FISH PR designed the experience to meet consumers and media where they are, on the road.

The “Protected Rides” activation is also engineered as a media-first moment. Journalists, analysts, decision-makers, and creators are invited to experience the technology firsthand while engaging directly with Nextbase executives and partners. This format allows media to see the product in action, capture authentic content, and understand how Nextbase dashcams integrate seamlessly into modern driving environments.

A key narrative driving the CES experience is Nextbase’s recent automotive maker deal with Mitsubishi Motors North America. The partnership introduces Nextbase’s Vehicle Accessory as a Service platform, enabling Mitsubishi dealers to offer professionally installeddash cams at the point of sale. BIG FISH PR has woven this announcement directly into the CES activation, positioning the rides as a tangible example of how OEM-aligned accessory programs enhance safety and customer experience.

Mitsubishi-branded vehicles used in the activation underscore the credibility and scale of the partnership. CES attendees can see how Nextbase technology complements Mitsubishi’s broader focus on innovation, driver confidence, and connected vehicle solutions. The experience reinforces the message that dashcams are no longer aftermarket add-ons, but an integral part of the modern automotive ecosystem.

Beyond product education, the activation is designed to generate earned media and social momentum throughout CES week. BIG FISH PR has coordinated ride-along interviews, on-camera demos, and real-time content capture to fuel coverage across technology, automotive, and consumer lifestyle outlets. Each ride becomes a story moment, extending Nextbase’s visibility far beyond the show floor.

The activation also reflects Nextbase’s broader brand mission: protecting drivers, passengers, and vehicles through smarter technology. By showcasing features such as high-definition recording, connected safety capabilities, and data-driven insights in real driving conditions, the experience makes the value of dashcams immediate and intuitive for CES audiences.

For BIG FISH PR, the Nextbase “Protected Rides” program exemplifies its approach to CES, combining experiential storytelling, strategic partnerships, and media-forward planning. The agency is known for helping brands cut through the noise of the show by creating experiences that are both memorable and highly newsworthy, turning product news into lived moments.

As CES 2026 unfolds, the activation is already positioning Nextbase as a category leader at the intersection of consumer tech and automotive innovation. The visibility around the Mitsubishi partnership reinforces Nextbase’s momentum in North America and signals the growing role of integrated safety technology in the future of mobility.

By transforming everyday transportation into a branded, immersive PR experience, BIG FISH PR and Nextbase are demonstrating how experiential activations can drive awareness, deepen understanding, and elevate partnerships on one of the world’s biggest technology stages. At CES 2026, dashcam protection isn’t just being talked about, it’s being experienced.