August 24, 2011

A New Sound From An Unlikely Source


The Client
Cue Acoustics, Inc. is a very small company with a big sound that is dedicated to developing unique, high performance audio components, that thrill the ears, are carefully designed and easy to operate. Cue’s products are hand-assembled by a team of audio technicians in Somerville, Massachusetts, USA.

The Challenge
With a premier audio product, Cue Acoustics was lacking brand awareness and media coverage for their recently launched, high-end bookshelf speakers. BIGfish was challenged with spreading the word about beautifully constructed, hand assembled, premium wireless PS1 Speaker. Cue’s manufacturing and product lines were truly one-of-a-kind in the audiophile space.
The Result
BIGfish secured top-tier press coverage and brand awareness by targeting key media influencers at premier audio and consumer electronics industry and press events and aggressively pitching product demonstrations. Due to BIGfish’s targeted outreach, Cue was featured in several marque outlets including: The New York Times, The Wall Street Journal (above the fold, cover, weekend edition), USA Today, Gizmodo, Engadget, The Boston Globe and The Boston Herald.

BIG fish PR is an unconventional agency that helps its clients redefine their industries.