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A BIGyear in Review: 2017

by Chelsea Higgins

our team public relations

Ask most people about the past year and they’ll tell you that 2017 was weird, but here at BIGfish, 2017 was a great year full of milestones, product launches, news announcements, trade shows, great press and new clients. As we dive into 2018 and begin making new goals, both individually and as a company, we wanted to look back at all we have accomplished over the past year. Here are some of the BIGhighlights from 2017!

New Clients

Airfox
Ekin
New Alchemy
iOttie
Vayyar
Rocketbook
Thread
VirZoom

Product Launches and News Announcements
2017 was chockfull of product launches, new projects and various news announcements for our BIGclients! Here are some of the highlights from 2017:

Ring – 2nd Generation Ring Video Doorbell Offers 1080p HD Video, Removable, Rechargeable Battery
Petnet – Petnet Launches SmartDelivery, Begins Shipping More Than 1,500 Types of Pet Food to Users
Airfox – AirFox Raises $15 Million in Successful ICO, Brings New Mobile Banking Solutions to Emerging Markets
New Alchemy – Peter Vessenes Announces Deluge Network To Support a Safe and Direct Way to Contribute Bitcoin Directly to ICOs
Ring – New Ring Study Finds Nearly One in Five Homeowners Has Been A Victim of Package Theft
Nightingale – New Research Shows Nightingale Smart Home Sleep System Helps Users Fall Asleep 38% Faster
iOttie- iOttie Expands On Award-Winning ‘Easy One Touch’ Series With Launch of New, Versatile Smartphone Mounting and Charging Solutions
Thread – New Timberland X Thread Collection Delivers Good with Every Fiber

Top Press Hits

Fast Company
Wall Street Journal
Los Angeles Time
Mashable
Teen Vogue

Check out more top press from 2017 on our News page here!

Events Attended

CES 2017
Mobile World Congress America
Getgeeked
Pepcom
ShowStoppers
E3

Awards

Clutch – Best Agencies of 2017

New Hires

Anna McGeady
Anna joined the team in February 2017 in the Account Coordinator role. Over the past year she has secured great press hits like these pieces from Forbes and ZDNet. She has also taken the reigns on Nightingale’s Twitter account, organizing influencer campaigns and working to establish the brand’s voice.

Meghan Gabel
After spending three semesters interning for BIGfish, Meghan joined the team full-time as an Account Coordinator in June 2017. Fitting seamlessly into the account team, Meghan has helped organize getgeeked Boston and secure a number of local press hits for Ring, like this one.

Jen Ferency
A well known name in the office during her time at Pepcom, Jen became a BIGfish’er in July 2017, taking up the role of Director of Business Development. Jen has worked tirelessly to find and sign new clients whose stories excite the BIGfish team, including signing a new client each week in October!

Anna Dow
Our newest hire, Anna joined the team this month as an Account Coordinator. With only a few weeks at the job under her belt, Anna has already scheduled press briefings and is becoming a true asset to the team.

Promotions

Brigid Gorham
Moving from Account Manager to Senior Account Manager in February 2017, Brigid oversees and executes strategic public relations campaigns for a myriad of clients that span from smart home to cryptocurrency to Icelandic tourism.

Adriana Howell
Adriana was promoted from Assistant Account Manager to Account Manager in April 2017. In her new role, she manages consumer technology, education and tourism accounts, taking lead on their public relations and social media campaigns.

Meghan Azralon
Taking on the role of Assistant Account Manager in October 2017, Meghan has spearheaded the Rocketbook account and secured a number of coveted holiday gift guide placements including these pieces from Buzzfeed and Forbes.

It’s been a great year for the BIGfish team and we are excited to see what’s to come in 2018! Stay tuned for more BIGfish updates throughout the new year on our BIGblog and on our Twitter at @BIGfishPR!

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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.

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