The consumer electronics market moves fast. New products launch every day, competition for media attention is intense, and even breakthrough technology can disappear without the right story and PR strategy behind it.
BIG FISH PR is a national consumer electronics PR agency that helps the biggest of big and the smallest of small innovative brands break through the noise with earned media strategies designed to deliver outstanding outcomes.
For more than 25 years, BIG FISH has helped consumer technology companies, from disruptive startups introducing their first product to some of the world’s best-known technology brands, launch products, build credibility, earn influential media coverage, secure product reviews, and become leaders in their categories.
We combine the capabilities and media relationships of a large national PR firm with the strategy, agility, senior-level attention, and accountability of a boutique agency.
Great PR is about more than landing great press hits.
It’s about getting the right stories in front of the right audiences to build awareness, establish credibility, drive discovery, influence purchasing decisions, and create long-term value for your brand.
BIG FISH develops media-forward consumer technology PR campaigns around clearly defined business and communications goals. Then we measure the results.
Whether you’re introducing a new consumer electronics brand, launching the next generation of an established product, entering a crowded category, preparing for CES, or looking to build sustained awareness throughout the year, we create PR strategies designed to make an impact.
30,785
Press Hits for Ring
81 Billion
Potential Impressions for Ring
400+
Press Hits Across Eight Clients at CES 2026
4.3 Billion
Potential Impressions at CES 2026
166
Press Hits for TDM Neo’s Consumer Electronics Launch
11
CES Awards for TDM Neo
BIG FISH specializes in turning technology into stories people want to read, watch, share, and products they want to experience.
Our consumer electronics PR programs combine strategic positioning, creative storytelling, media relations, product reviews, executive thought leadership, events, awards, and ongoing news generation to build brands that stay relevant beyond a single launch.
We work closely with the journalists, editors, reviewers, creators, and influencers who shape opinions about new technology and help determine which products become part of the broader conversation.
Product Launch PR
Turn a product announcement into a story. We develop positioning, messaging, launch strategies, embargo programs, exclusives, media briefings, and coordinated outreach designed to maximize coverage when your product hits the market.
Product Reviews & Reviewer Relations
Getting your product into the right hands can make the difference between being discovered and being overlooked. BIG FISH manages reviewer outreach, product seeding, review units, briefings, demonstrations, and follow-up to pursue meaningful coverage from influential technology and consumer media.
National Media Relations & GEO
We build relationships with journalists every day. Our team pitches consumer technology, business, lifestyle, broadcast, trade, and vertical media to generate coverage that reaches the audiences that matter to your brand, including AI platforms for GEO.
Product Roundups & Gift Guides
We pursue strategic opportunities for products to appear in buying guides, “best of” lists, product roundups, holiday gift guides, and commerce content that can continue influencing consumers long after an initial launch.
CES & Trade Show PR
BIG FISH has represented innovative technology brands at CES for more than two decades. From pre-show embargo outreach and media appointments to on-site demonstrations, product reviews, awards, and post-show follow-up, we turn major industry events into opportunities for meaningful earned media.
Awards & Third-Party Validation
Awards build credibility. We identify the right opportunities, develop compelling submissions, manage the process, and leverage wins to extend their impact.
Executive Thought Leadership
Great consumer technology companies need recognizable voices behind them. We position founders, CEOs, product leaders, and subject-matter experts as authoritative sources on the technologies and trends shaping their industries.
Ongoing Brand PR
A product launch should be the beginning, not the end, of the story. BIG FISH develops ongoing news, data, trends, commentary, milestones, customer stories, creative campaigns, and other opportunities to keep brands in the conversation.
BIG FISH has spent more than two decades working at the intersection of technology, innovation, consumer behavior, and media.
We understand how to translate complex technology into compelling stories that resonate beyond technical audiences.
Our consumer technology PR experience includes:
Whether your product creates a new category or enters one filled with established competitors, our job is the same: find out how BIG FISH can make your story impossible to ignore.
Successful consumer electronics product launches begin long before the press release goes live.
BIG FISH works with clients to identify the strongest news angle, refine positioning and messaging, prepare press materials, identify priority journalists and reviewers, coordinate embargoed briefings, manage review units, and build momentum leading into launch day.
Our team understands what technology journalists need—and how far in advance they need it.
We pursue a mix of:
The objective isn’t simply to generate a spike in coverage on launch day.
It’s to turn a product launch into sustained brand momentum.
DISCUSS YOUR PRODUCT LAUNCH WITH BIG FISH
The way consumers discover products is changing.
Consumers still discover new technology through media outlets, reviews, recommendations, social platforms, creators, and search engines, but increasingly, they’re also asking ChatGPT, Gemini, Perplexity, Google AI Overviews, and other AI-powered platforms what products they should consider.
That makes credible third-party coverage even more valuable.
Earned media doesn’t simply put your product in front of readers. It creates a growing body of independent, authoritative information about your brand across the web, information that can help shape traditional search visibility and how brands and products are understood and surfaced by AI platforms.
BIG FISH brings together earned media, SEO awareness, GEO, and AI visibility to help consumer technology brands build authority wherever discovery happens.
TDM entered CES as a brand-new audio company introducing an unusual product: premium headphones that transform into a portable Bluetooth speaker.
BIG FISH began working with media months before CES, conducting embargoed outreach, providing journalists with advance materials, coordinating more than 60 on-site briefings, managing press at the show, and pursuing award opportunities.
166 pieces of earned media coverage
Nearly 4 billion potential impressions
11 CES awards
22+ notable media social posts
Coverage included The Tonight Show Starring Jimmy Fallon, The Verge, Digital Trends, Fox News, Mashable, Yahoo Tech, and TechRadar.
The campaign didn’t simply introduce a new product.
It helped turn an unknown consumer electronics brand into one of the breakout stories of CES.
SEE OUR CONSUMER ELECTRONICS WORK
BIG FISH has worked with consumer technology companies ranging from ambitious startups to some of the world’s most recognizable brands.
Our work with Ring began with the company’s first-generation video doorbell. Over the course of the relationship, BIG FISH supported product launches, funding announcements, product reviews, business stories, and national media campaigns that helped establish Ring as a leader in smart home security.
The results included:
30,785 press hits
81 billion potential impressions
Coverage and product reviews across leading technology, consumer, business, national, and local media.
As Ring founder Jamie Siminoff said of BIG FISH:
“The BIG FISH PR team exceeds our expectations with every announcement we throw at them and gets us press that creates long-term value for Ring.”
That’s what we believe consumer electronics PR should do: create long-term value.
We’ve been working with innovative technology brands for more than two decades. We understand the media, the news cycles, the events, the reviewers, and the increasingly complex path consumers take from awareness to purchase.
BIG FISH works with leading technology, consumer, business, lifestyle, broadcast, and trade journalists throughout the United States and around the world.
Our boutique model means experienced PR professionals stay close to your business and your campaign. Strategy isn’t handed down and execution isn’t handed off.
Launching technology is a BIG FISH specialty. We understand embargoes, exclusives, demonstrations, review programs, events, awards, media briefings, and the hundreds of details required to maximize a product’s moment.
We don’t measure success by how busy we are. We look at what our work accomplishes: quality coverage, message pull-through, awareness, reviews, credibility, share of voice, search visibility, AI visibility, and ultimately the value PR creates for the business.
Our size makes us agile, personal, and accountable. Our experience, relationships, strategies, and results enable us to compete with agencies many times our size.
A consumer electronics PR agency helps technology brands build awareness and credibility through earned media, product launches, reviews, media relations, thought leadership, events, awards, and ongoing storytelling. The strongest programs connect those activities to broader business objectives rather than treating media coverage as the end goal.
Earlier than most companies think. For a major consumer electronics launch, beginning PR planning several months in advance gives the agency time to refine messaging, identify priority media, coordinate embargoed briefings, arrange review units, prepare press materials, pursue awards, and develop a strong launch strategy.
Yes. Product reviews are a core component of many BIG FISH consumer technology campaigns. We identify appropriate reviewers and outlets, coordinate product seeding and review units, facilitate briefings and demonstrations, and manage ongoing reviewer relationships.
Yes. BIG FISH works with emerging and venture-backed companies as well as established global brands. At any time, about 15-20% of BIG FISH’s client base are heavy pre-seed, Series A, Series B, or high-growth start-ups. We particularly enjoy working with innovative companies introducing technologies, products, and ideas that have the potential to create or redefine categories.
Yes. BIG FISH has represented consumer technology brands at CES for more than two decades, providing pre-show strategy, product launch PR, media relations, press meetings, product reviews, award programs, on-site support, and post-show campaigns.
Our experience spans consumer electronics, smart home, connected devices, consumer AI, audio, wearables, robotics, IoT, home security, automotive technology, health technology, hardware, mobile accessories, pet technology, and other emerging consumer technologies.
Your technology may be extraordinary.
Our job is to make sure the world knows it.
BIG FISH PR combines more than two decades of consumer technology experience, national media relationships, senior-level strategy, creative storytelling, product launch expertise, and relentless media relations to help innovative brands make headlines, and turn those headlines into meaningful business value.
Whether you’re preparing to launch a new product, looking to generate influential product reviews, planning for CES, entering a new market, or ready to take your consumer technology brand to the next level, we’d love to hear what you’re working on.
BIG FISH PR has been awarded by Clutch as a Top PR Agency for the past eight years running.
Schedule a Complimentary Consumer Electronics PR Consultation with BIG FISH PR
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