LEVERAGE YOUR PRODUCT(S) IN STORIES EDITORS WANT TO COVER

Great Products Don’t Automatically Generate Great Coverage.

Journalists, editors, and reviewers are constantly flooded with new products, pitches, press releases, and review samples. Breaking through requires more than sending an email and hoping your product gets noticed.

BIG FISH identifies what makes a product interesting, timely, useful, different, or newsworthy and turns those differentiators into stories designed for the journalists and audiences most likely to care.

Our product PR campaigns pursue opportunities including:

• Product reviews and hands-on testing
• Holiday and seasonal gift guides
• Buyer’s guides and buying guides
• “Best of” lists and product roundups
• Black Friday and Cyber Monday coverage
• Deals and shopping stories
• New product and launch coverage
• Amazon Prime Day and other shopping events
• Broadcast product segments
• Trend and category stories
• Founder and brand features
• Awards and third-party recognition

The objective is the right coverage, from the right sources, reaching consumers when they are discovering, researching, comparing, and deciding what to buy.

PRODUCT REVIEW PR

Put Your Product Into the Hands of Journalists and Reviewers Who Influence Purchasing Decisions.

A launch story tells people a product exists. A trusted third-party review can help them decide whether it’s right for them.

BIG FISH develops targeted product review programs that connect products with journalists, reviewers, editors, and other influential voices whose audiences align with our clients’ customers. We manage reviewer outreach, product seeding, review units, demonstrations, briefings, supporting materials, and ongoing follow-up designed to generate substantive product coverage.

The goal isn’t simply to generate reviews. It’s to build credible third-party validation that explains what makes your product different, strengthens consumer confidence, and continues influencing product discovery long after an initial launch.

GIFT GUIDE & BUYER’S GUIDE PR

Get Discovered When Consumers Are Actively Looking for What to Buy.

Gift guides, buyer’s guides, product roundups, and “best of” lists put products in front of consumers at critical moments of consideration and purchase.

BIG FISH identifies the guides, categories, journalists, reviewers, and publications most relevant to each product. We develop targeted story angles, position products for specific audiences and use cases, coordinate samples and reviews, and pursue opportunities with consumer, technology, lifestyle, business, broadcast, and vertical media.

And holiday gift guide PR starts earlier than most brands think. Many publications begin planning months before consumers start shopping. BIG FISH develops holiday strategies early, then continues outreach throughout the season as new opportunities emerge around reviews, gift guides, deals, Black Friday, Cyber Monday, last-minute gifts, and year-end shopping.

BLACK FRIDAY & CYBER MONDAY PR

Turn Holiday Deals Into Earned-Media Opportunities.

Black Friday and Cyber Monday create major opportunities for consumer brands to reach shoppers when purchasing intent is at its highest, but simply offering a discount doesn’t guarantee media attention.

BIG FISH works with brands to identify newsworthy offers, position products for relevant deals coverage, and put pricing, availability, product information, imagery, review units, and deal details in front of commerce editors, technology journalists, reviewers, shopping writers, and other relevant media.

Our Black Friday and Cyber Monday outreach connects deals with a broader earned-media strategy that can include product reviews, gift guides, buyer’s guides, product roundups, shopping stories, and ongoing media relations.

The result is a coordinated holiday campaign designed to build awareness and credibility while putting products in front of consumers when they are actively deciding what to buy.

GIFT GUIDE PR THAT STARTS WITH THE RIGHT STRATEGY

Holiday Coverage Is Won Long Before the Holidays Arrive.

Different publications operate on different editorial calendars. Some major holiday guides are planned months in advance, while digital, commerce, and deals coverage can develop much closer to the shopping moment.

BIG FISH builds strategies around those different timelines. We determine which products and categories provide the strongest opportunities, what makes a product relevant, how it should be positioned against competitors, which journalists and reviewers should experience it firsthand, and when outreach should begin.

We also make sure the fundamentals are ready: compelling messaging, professional imagery, accurate pricing and availability, product samples, review units, affiliate readiness when relevant, and the supporting information journalists need to confidently recommend a product.

Starting early creates more opportunities. Staying active throughout the season allows us to capitalize on new ones.

PRODUCT ROUNDUP PR

Become One of the Products Consumers See When They’re Comparing Their Options.

“Best headphones.” “Best smart home devices.” “Best gifts for travelers.” “Best products under $100.”

Product roundups and comparison stories can remain discoverable long after they’re first published, making them particularly valuable earned-media opportunities.

BIG FISH identifies relevant existing and upcoming roundups, analyzes which products and competitors are already being featured, develops the strongest positioning for our clients, and works with the journalists and reviewers responsible for those stories.

The objective is to establish products within the editorial conversations consumers encounter when they are actively researching and comparing what to buy.

FROM PRODUCT REVIEWS TO AI SEARCH

Earned Media Works Harder Than Ever.

The way consumers discover products is changing.

People still discover products through journalism, reviews, recommendations, creators, search engines, gift guides, and word of mouth. Increasingly, they’re also asking ChatGPT, Gemini, Claude, Perplexity, Google AI Overviews, and other AI-powered platforms what products they should consider.

That makes credible third-party coverage increasingly valuable.

Product reviews, buyer’s guides, roundups, and other authoritative earned media don’t simply reach the audience of a publication. They contribute to the broader body of independent information about a product and brand across the web—the information search engines and generative AI systems can use to understand what a product is, what it does, how it compares, and why it is noteworthy.

BIG FISH approaches product PR with both human and digital audiences in mind, building authoritative third-party visibility wherever product discovery happens.

HOLIDAY PR RESULTS THAT SPEAK FOR THEMSELVES

149 Gift Guide Placements. 1.14 Billion Potential Impressions.

Last holiday season, BIG FISH secured 149 unique pieces of gift guide and holiday coverage generating 1.14 billion potential impressions for clients.

Coverage included holiday gift guides, Black Friday and Cyber Monday stories, product reviews, deals coverage, and creative seasonal storytelling across leading consumer, technology, lifestyle, and national media.

The results included:

• ASUS ROG Zephyrus G14 featured by WIRED among its top Cyber Monday deals
• Blink products appearing in Black Friday and Cyber Monday coverage across 56 outlets
• ASUS Zenbook Fold 17 OLED positioned by Forbes as a premium technology gift
• Blink Mini recommended by Engadget as a technology stocking stuffer
• Hasbro Selfie Series featured in holiday coverage from The Verge and other influential technology media

Great holiday PR isn’t about earning one gift guide placement. It’s about creating a steady drumbeat of credible product coverage throughout the season.

SEE OUR HOLIDAY GIFT GUIDE WORK

PRODUCT PR THAT BUILDS MOMENTUM

Reviews, Gift Guides and Deals Work Better Together.

The strongest product PR campaigns don’t treat reviews, gift guides, product roundups, deals, launches, awards, and seasonal opportunities as isolated tactics.

A review can lead to inclusion in a buyer’s guide. A buyer’s guide can be updated when a Black Friday deal goes live. A successful holiday campaign can strengthen relationships with reviewers ahead of a new product launch. For consumer electronics brands, holiday momentum can carry directly into CES.

BIG FISH connects these opportunities into an ongoing earned-media strategy designed to keep products visible throughout the moments that matter most.

WHY BRANDS CHOOSE BIG FISH PR FOR PRODUCT PR

Deep Consumer Electronics & Lifestyle Product Experience

BIG FISH has spent more than 25 years working with innovative consumer and technology brands. We understand the media, reviewers, editorial cycles, seasonal opportunities, and increasingly complex journey consumers take from product discovery to purchase.

National Media Relationships

We work every day with technology, consumer, lifestyle, business, broadcast, commerce, shopping, and vertical media. We know that successful product PR isn’t about having the biggest media list. It’s about developing the right story and knowing which journalists will care about it.

Earned Media First

BIG FISH is an earned-media-first PR agency. We focus on securing credible third-party coverage that can build awareness, trust, authority, and long-term value for brands.

Senior-Level Attention

Our boutique agency model means experienced PR professionals remain actively involved in both strategy and execution. Strategy isn’t handed down and execution isn’t simply handed off.

Strategy, Not Scattershot Pitching

We don’t measure a product campaign by how many reporters receive a pitch. We focus on the publications, journalists, reviewers, categories, and opportunities most likely to matter to the product and its customers.

IS BIG FISH PR THE RIGHT FIT FOR YOUR PRODUCT?

BIG FISH works best with brands that have a distinctive consumer product or product line, a compelling innovation or point of difference, professional product imagery, available review samples, sufficient inventory and distribution, realistic editorial timelines, and a commitment to strategic earned media.

We work particularly well with consumer electronics, consumer technology, smart home, connected devices, audio, wearables, robotics, hardware, health and wellness technology, lifestyle products, and other innovative consumer brands.

If your product gives journalists something interesting to experience and consumers a reason to care, we want to hear the story.