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Case Study: Ring Video Doorbell

Since launching the company’s first product, Ring Video Doorbell, in 2014, BIGfish has been working with Ring to position its products as the best preventative security devices available.

The strategy: conduct aggressive media outreach around product and funding announcements, business stories and product reviews; constantly brainstorm creative new ways to bring Ring’s story to the press.


Industry & Seasonal Trends

BIGfish PR Case Study Ring Product Launches

Press Events & Conferences

BIGfish PR Case Study Ring Product Launches

Local & National Security Stories

BIGfish PR Case Study Ring Product Launches

We continue to achieve our goal by securing positive, on-message press coverage and product reviews in top-tier technology, national and local news outlets. Check out these results:


total press hits

billion total impressions


7233All Told, the Ring has proven itself a terrific addition to my connected home setup, and one that proves its worth at a basic level more often than many smart domestic gadgets. — Darrell Etherington, TechCrunch

11437Startups especially need a product to look as good and work as well just to compete. That’s a lesson that Siminoff has taken to heart. The latest Ring has much higher quality casing for the electronics, attractive packaging, and it works really well. — Stacey Higginbotham, Fortune

7534With over 1 million customers, $109 million in new financing and a new product set for release in April, the Ring isn’t just a doorbell anymore. — Jefferson Graham, USA Today

13645Your home is only as safe as your neighborhood, and no one understands this better than Ring, the smart home company dedicated to reducing crime in residential communities. Recently acquired by Amazon, the firm is continuing its mission of enhancing safety for everyone. Lulu Chang, Digital Trends

BIGfish has secured significant coverage and reviews of Ring’s products in top-tier technology and national news outlets, generating awareness of the company and positioning it as a leader in security. BIGfish continues to tell Ring’s unique story in the media as the company announces new products, crime-prevention programs and more.