The strategy: conduct aggressive media outreach around product and funding announcements, business stories and product reviews; constantly brainstorm creative new ways to bring Ring’s story to the press.
Product
Launches
Industry & Seasonal Trends
Press Events & Conferences
Local & National Security Stories
All Told, the Ring has proven itself a terrific addition to my connected home setup, and one that proves its worth at a basic level more often than many smart domestic gadgets. — Darrell Etherington, TechCrunch
Startups especially need a product to look as good and work as well just to compete. That’s a lesson that Siminoff has taken to heart. The latest Ring has much higher quality casing for the electronics, attractive packaging, and it works really well. — Stacey Higginbotham, Fortune
With over 1 million customers, $109 million in new financing and a new product set for release in April, the Ring isn’t just a doorbell anymore. — Jefferson Graham, USA Today
Your home is only as safe as your neighborhood, and no one understands this better than Ring, the smart home company dedicated to reducing crime in residential communities. Recently acquired by Amazon, the firm is continuing its mission of enhancing safety for everyone. Lulu Chang, Digital Trends
BIGfish has secured significant coverage and reviews of Ring’s products in top-tier technology and national news outlets, generating awareness of the company and positioning it as a leader in security. BIGfish continues to tell Ring’s unique story in the media as the company announces new products, crime-prevention programs and more.
