Opening more doors for the premier video doorbell.

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56
Months
30,785
Total Press Hits
81
Billion Impressions
56
Months
30,785
Total Press Hits
81
Billion Impressions

Background

Since launching the company’s first product, Ring Video Doorbell, in 2014, BIGfish has been working with Ring to position its products as the best preventative security devices available.

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Strategy

Conduct aggressive media outreach around product and funding announcements, business stories and product reviews; constantly brainstorm creative new ways to bring Ring’s story to the press.

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Product Launches
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Local & National Reach
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Press Events & Conferences

We continue to achieve our goal by securing positive, on-message press coverage and product reviews in top-tier technology, national and local news outlets.

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Results

BIGfish has secured significant coverage and reviews of Ring’s products in top-tier technology and national news outlets, generating awareness of the company and positioning it as a leader in security. BIGfish continues to tell Ring’s unique story in the media as the company announces new products, crime-prevention programs and more.

digital trends

Lulu Chang

, Digital Trends

"Your home is only as safe as your neighborhood, and no one understands this better than Ring, the smart home company dedicated to reducing crime in residential communities. Recently acquired by Amazon, the firm is continuing its mission of enhancing safety for everyone."

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Jefferson Graham

, USA Today

"With over 1 million customers, $109 million in new financing and a new product set for release in April, the Ring isn’t just a doorbell anymore."

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Stacey Higginbotham

, Fortune

"Startups especially need a product to look as good and work as well just to compete. That’s a lesson that Siminoff has taken to heart. The latest Ring has much higher quality casing for the electronics, attractive packaging, and it works really well."

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Darrell Etherington

, Tech Crunch

"All Told, the Ring has proven itself a terrific addition to my connected home setup, and one that proves its worth at a basic level more often than many smart domestic gadgets."

Case Studies

MIT Technology Review

Amplifying the news from the tech industry’s top events and news outlet.

Eugene Monroe

Tackling CTE research and the opioid epidemic in the NFL.

Iceland

Bringing a taste of Iceland to North America.

iOttie

Driving results through a hands-on reviews approach for a hands-free client.

CES

Guiding our clients through the tech industry’s most influential event of the year.

Holiday Gift Guides

Making our clients’ products the must-have gifts every season.