Three questions we are often asked about the PR work we do.

What Does A PR Agency Do?
A Public Relations (PR) agency manages the public image and reputation of individuals, companies, organizations, or brands. The primary goal of PR agencies is to establish and maintain positive relationships between clients and the public, including key stakeholders such as media, investors, customers, and employees. 

What Is The Difference Between a PR Agency And a PR Firm?
In the World of public relations the terms “agency” and “firm” can be used interchangeably. Don’t

What Services Do PR Agencies Offer?

1. Media Relations: PR agencies cultivate relationships with journalists, editors, producers, and other news media professionals to generate positive news media coverage for their clients. This involves developing media strategies and narratives, pitching stories, arranging interviews, and ensuring the right message is delivered.
2. Reputation Management: Crisis situations often hit at the most unexpected times. Good PR agencies strategize and respond to negative publicity or crises that could potentially damage a client’s reputation or brand.
3. Strategic Communication: PR agencies develop communication strategies and campaigns to convey their client’s messages effectively. This can involve drafting press releases, organizing events, promoting specific content, and building relationships with specific audiences.
4. Community Engagement: PR firms can facilitate interactions and engagement with specific communities or target audiences through events, sponsorships, partnerships, and other initiatives.
5. Digital PR: PR agencies manage brands in the real world and online. Digital PR can involve affiliate marketing, online reputation management, social media management, online content creation, and influencer engagement. Each of these initiatives can be specialties on their own.
6. Brand Building: PR firms work on enhancing brand visibility and awareness through storytelling, thought leadership initiatives, and strategic branding campaigns.
7. Internal Communications: PR agencies assist in communicating with internal stakeholders such as employees and investors to maintain alignment and support for their client’s goals and values.
8. Measurement and Analytics: PR Firms utilize various tools, including Muck Rack and Cision, to measure the effectiveness of PR campaigns and provide insights for continuous improvement.

Check out our previous post on how to find the right PR firm for your brand.