BIGfish Delivers Major Cyber Monday Coverage

BIGfish clients PLAY and Blink received massive amounts of coverage on Black Friday and even more into Cyber Monday. Our clients have received features in CNN, The Verge, CBS, Condé Nast Traveler, USA Today, and MORE! Because we’re all getting ready for the impending holiday season we thought this would be a great opportunity to share the amazing work our team has done!

Blink is offering amazing deals on their wide range of home security cameras! 

The VergeThe Verge’s favorite holiday gifts under $50

“With Blink’s budget-friendly video doorbell, your giftee can truly relax while on the couch or lounging on the beach in some far-off locale.”

US Magazine22 of the Best Gifts Under $50 (That Look More Expensive Than They Are)

“A video doorbell seems so futuristic and like such a luxury, but did you know you could grab one from a top brand for under $50?”

CBSHoliday gift guide 2022: The best gifts under $50 this Christmas and Hanukkah

“Start or expand your smart home security setup with a two-pack of Blink Mini cameras.”

CNNThe 30 best tech gifts for everyone on your list

“The Blink Mini is a great stocking stuffer for someone who wants an easy way to keep tabs on their home from a distance.”

INSIDERThe 33 best tech gifts for everyone on your list, from portable speakers to action cameras

“These small indoor security cameras include motion detection, nightvision, and two-way audio so you can both see and hear what’s going on around your home, and speak to visitors or pets while you’re away.”

Low-cost Icelandic airline PLAY, is offering an unbeatable deal of up to 40% off flights for Black Friday, Cyber Monday, and Travel Tuesday! Condé Nast Traveler’s review of PLAY praises them for being “straightforward and affordable,” saying they would “definitely book again in the future for the perks of its competitive pricing.”

USA Today40% off flights to Europe with Play’s Black Friday fare sale

“Icelandic low-cost airline Play announced a fare sale that could help. For Black Friday, the carrier is offering discounts up to 40% on select Sunday flights between the U.S. and Europe.”

ThrillistTake 40% Off Flights to Europe with This Black Friday Flight Sale

“Play will offer 35% off flights from the US to Iceland and 40% off flights from the US to its 23 other destinations across Europe.”

CNNThe 29 best Black Friday travel deals on accessories, luggage and experiences

“Low-cost carrier Play is set to offer up to 40% off flights on its already-affordable fares between the US and Europe.”

Condé Nast TravelerBlack Friday Travel Deals: 40 Percent Off Flights to Europe, 30 Percent Off Antarctica Cruises, and 20 Percent Off Ski Passes

“Low-cost Icelandic airline Play, whose regular rotation of deals we are constantly tracking, is offering an even better one for Black Friday, Cyber Monday, and Travel Tuesday.”

We hope you enjoyed seeing our clients highlighted by these amazing outlets, and we wish you the best of luck with your holiday shopping and happy holidays from the BIGfish Team!

BIGfish Mid-November Coverage

We are halfway through November and it is time we highlight some of the amazing work the BIGfish team has been able to accomplish so far! The BIGfish team has already got some major work done and we can’t wait to see what the end of the month (and soon end of the year) brings.

Screenshot of BIGfish client Bevi in Fortune Magazine

The pandemic killed watercooler moments. Apple, Netflix, and Uber’s watercooler company came back stronger than ever

BIGfish Client Bevi received amazing coverage in Fortune Magazine, in an article that discusses the success of Bevi over the pandemic and into the everchanging hybrid work world!

“Bevi—with its ever-changing menu of flavors and a touchpad screen that allowed workers to control the fizziness of their drink—arrived in time to make hydration greener and, well, techier.”

Read the full article on Fortune’s site.

BIGfish client PLAY in USA TODAY

I flew to Europe and back and barely waited in lines. The key? Smaller airports.

BIGfish Client, PLAY was discussed in a USA TODAY article discussing the benefits of airlines that service flights out of smaller airports.

“Over the summer, plenty of ink was spilled (including by me) about long lines at Europe’s big airports, and while I didn’t spend hours inching through the terminal on any part of my recent travels, the secondary airports that Play served definitely provided for a more seamless journey.”

Read the full article on USA TODAY’s site.

BIGfish client Formlabs in Medical Design and Outsourcing

Affordable 3D-printed medical devices reach commercialization

BIGfish Client Formlabs was featured in an article on Medical Design and Outsourcing, highlighting how Formlabs’ 3D printers are used in reducing the cost and hassle of small medical devices.

“3D printer accessibility and affordability are enabling small device firms to develop and market a wave of personalized devices.”

Read the full article on Medical Design and Outsourcing’s site.

BIGfish client Blink in ZDNET

Here’s how to keep your home secure when you travel

BIGfish Client Blink, was highlighted in an article on ZDNET covering the best products to keep your household safe while you are away.

“Home security cameras, such as…Blink…contain motion sensors that trigger an alert on your phone when movement is detected, allowing you to check in and make sure everything is alright at home.”

Read the full article on ZDNET’s site.

Posted in Uncategorized

David Gerzof Richard Appears on CBS Boston and NBC Boston Discussing Recent Twitter Changes

BIGfish CEO, David Gerzof Richard, appeared on CBS News and NBC News Boston to share insights on the chaos surrounding Elon Musk’s takeover of Twitter. Part of Musk’s changes to the social media platform has included an option for all Twitter users to pay $7.99 per month to receive the previously elusive blue check mark, which was reserved exclusively for journalists, notable people and companies. In the wake of this change verified, but fake, accounts for highly influential individuals and businesses have been cropping up, sharing false information, supported by the recognizable blue check mark.

In his interview with CBS Boston, David Richard said, “Twitter is based on credibility, and this blue check literally was a check on the barbarians at the gate. It is what made reporters and journalists stand out from the everyday conspiracy theorists. Once that wall came down, everybody was at the same level, and who do you believe?” This was demonstrated in real time when Senator Ed Markey, Lebron James, and Eli Lilly all became victims of false account impersonations. David Richard went on to say, “It’s a dumpster fire. It was just a flow of nonsense and chaos and controversy. What Elon is learning and the rest of us are seeing is that Twitter needs to be as credible a platform as possible to make money.”

In his conversation with NBC Boston, David said, “This doesn’t surprise me at all. This is chaos from the beginning. The supply suddenly flooded the market. Anybody who wanted to acquire a check mark could do it for $8.” 

David Richard concluded his interview with NBC News saying, “I think that Twitter is going to be in crisis mode to try to shore up and bring credibility back. That is what twitter needs to do.”

Learn more on CBS Boston’s site and NBC Boston’s site.

Posted in Uncategorized

David Richard Speaks with NBC Boston Concerning Recent META Layoffs

Last night BIGfish CEO David Gerzof Richard appeared on NBC Boston to discuss the recent layoffs from META, the parent company of Facebook and Instagram. Among the over 11,000 employees laid off were 200 people from META’s Cambridge office in Kendall Square. In David’s interview with Eli Rosenberg he reflected on the news of the layoff saying, “This is not a surprise to anybody who’s in the tech space. META was not doing a great job executing on its business plan.”

The rest of the tech industry will have to wait and see how this mass layoff impacts the industry as a whole, but David reminds us, “If you were a company that was planning your 2023 based on the consumer behaviors of 2020 and 2021 you are going to be in big trouble because those consumers are not going to behave anyway like they did when we were in COVID, and during COVID lockdown.”

Read and watch the full segment on NBC Boston’s Site.

Posted in Uncategorized

BIGfish PR Ranks Best Public Affairs Public Relations Firm by Clutch

Clutch, the third party client review platform, released its list of Best Public Relations Firms for 2022 naming BIGfish Public Relations as one of the top 5 PR firms working in Public Affairs.

Clutch Senior Customer Representative J.D. Killough said these placements were chosen because, “These leaders represent the best of the industry, showcasing their ingenuity, commitment, and unrivaled expertise.”

BIGfish PR stands out as a boutique agency that relies on the reputation the agency has been building for the past 22 years. Our agency’s reputation reaches new levels as we share this accolade with our fellow PR professionals. We are honored and appreciate the recognition of the great work our agency regularly produces.

BIGfish PR CEO David Richard said: “These awards mean the most to us as an agency as they are heavily based on reviews by our clients. Recognition like this is only possible through the creativity and work the entire BIGfish PR team puts into our campaigns.” 

Read the full article on Clutch’s site.