Ah December, a time filled with holiday cheer, New Year’s celebrations, rest and relaxation. That is, unless you work in the tech industry (i.e. tech PR – us; tech reporters; industry analysts; consumer tech companies; etc.), in which case, you’re most likely gearing up for CES happening Jan. 6-9, 2016. We’re still not sure why they decide to pack it in so close to the holidays, but that’s just the world we’re living in. The tech PR life didn’t choose us, we chose the tech PR life.
For those who aren’t aware, CES, the Consumer Electronics Show, is an internationally recognized, massive (no really, last year 170,000 people attended) annual trade show, showcasing the best of the best in, yup, you guessed it – the consumer electronics world. It may only be 96 hours long, but trust us, it’s a whirlwind full of press events, booth meetings, keynotes, conferences and more. Continue reading “How to Survive (and Thrive) at CES”