Four Brands & Publishers Successfully Embracing Earth Day

Holidays and other big public events provide a great opportunity for brands to insert themselves and their message into new conversations where they may not have otherwise had a voice. Take the World Cup, for example, which we reported on last summer–brands embraced the social media chatter surrounding the event, and came up with some pretty entertaining commentary that got them noticed (who could forget this Snickers’ tweet?).
In honor of Earth Day, we’ve rounded up a few brands and publishers that have successfully embraced today’s green trend. Continue reading “Four Brands & Publishers Successfully Embracing Earth Day”

8 Free Tools To Help You Successfully Manage Social Media Accounts

Being a social media manager is not an easy task. With several accounts to manage, monitor and measure, things can get a little hectic. To help, we’ve put together a list of a few of the best free social media tools that will help you save time and effectively manage your Facebook, Twitter, Instagram, and Pinterest accounts.
Continue reading “8 Free Tools To Help You Successfully Manage Social Media Accounts”

Meerkat vs. Periscope: Live-Stream Like A Pro

The news and marketing worlds were revolutionized with the introduction of Twitter’s constant stream of instantaneous 140-character updates. Then, with pic.twitter and Vine, users could share embedded images and 6-second video clips with their followers, enhancing engagement and increasing possibilities. Now, with free iOS apps Meerkat and Periscope, Twitter users can instantly broadcast live video with the world at the touch of a button. Continue reading “Meerkat vs. Periscope: Live-Stream Like A Pro”