@Ochocinco, @ESPN, and @DavidGerzof

Our very own David Gerzof made headlines yesterday on ESPN’s blog in an article written by Hallie Grossman. Dave, who moonlights as a professor of social media at Emerson College, gave advice on how to get an athlete to retweet you on Twitter.
Last year, Dave assigned his class the task of repeatedly and strategically tweeting to Patriots receiver Chad Ochocinco. “Ochocinco has about three million people following him and every time he tweets he gets a tweet back every three seconds so there’s a lot of noise to break through,” said Dave.
In the ESPN article, Dave gives 4 suggestions on reaching influential Tweeters like Ochocinco: Be persistent; Find out when they tweet the most; Pay attention to what they retweet; And when all else fails, resort to the guilt trip.
Not only did Ochocinco retweet to the class, but he and his fiancé, Evelyn Lozada, taught the students a class on social media over dinner at All Star Sandwich Bar in Cambridge.

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David Gerzof Richard Discusses Facebook’s Purchase of Instagram for $1 Billion on Fox 25 News

Watch here

A Picture- No Longer Worth a Thousand Words, But $1 Billion Dollars

By Stephanie Miceli

Yesterday, in its most-talked about move since Timeline, Facebook bought photo-sharing application Instagram for about $1 billion in cash and stock. Facebook Founder Mark Zuckerberg posted about the acquisition on his Timeline:
“We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.”
Instagram CEO Kevin Systrom assured users that the Instagram they know and love “is not going away” in a website post:
“It’s important to be clear that Instagram is not going away. We’ll be working with Facebook to evolve Instagram and build the network. We’ll continue to add new features to the product and find new ways to create a better mobile photos experience.”
More importantly, what will this acquisition mean for users? Here are some notable insights from the Twitterverse:

With these Tweets in mind, what will this acquisition mean? A few predictions:
It may alienate the hipsters. It’sno question that Instagram has gone “mainstream” in the eyes of hipsters. Instagram will still allow users to add vintage style effects to their photos, but there’s fear that it may become another Flickr or Photobucket. If Instagram forays into video and web uploads, it may lose the sense of exclusivity that its mobile-only platform provides. The Facebook acquisition also carries the risk of making photos too shareable.
Facebook isn’t trying to ruin the user experience – it simply has to compete with Pinterest. Facebook has the opportunity to fill the need for a great Instagram web viewer, where users can store all their photos online, and where non-Instagram users can also participate in the photo-sharing community. David Coursey of Forbes says, “ Facebook provides an option for the millions of users who like Pinterest’s pinboard interface and simple feature set. By linking it to existing Facebook accounts, two logins become one, Instagram’s pinboards can appear as part of a Facebook account and everybody gets what they want.”
Community guidelines can change to better accommodate marketers. We know Facebook has its caveats – users can’t host competitions on pages, nor can they use Timeline photos with promotional words. Instagram, however, is known as a space for creatives, and Facebook should consider user guidelines accordingly.
The Facebook brand could get a boost. From a public relations perspective, there can be some good in this. Om Malik of GigaOm says unlike Facebook, whose “internal ideology is that of a desktop-centric Internet company,” Instagram has built a platform with emotional appeal. He says he has made friends based on photos users share, knows how they feel, and how they see the world. Perhaps users will associate these fuzzy feelings with the Facebook brand, rather than privacy concerns.
What do you think of the acquisition? Good or bad? Did Google miss out on a prime opportunity?

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Facebook: The Next Generation of Search

According to a recently published report, a team of about two dozen engineers is currently working on a project to turn Facebook into a search engine. This news has big implications for existing search engines like Google and Bing. Every day, millions of users publish content to, share, and like Facebook pages. Every brand with a budget has a Facebook presence. While Google +, Google’s attempt at a social network, has never really taken off with the likes of Facebook and Twitter, Facebook sees most of the published content on the internet. A Google search for something like a dessert place will yield pages of results. A Facebook search for a dessert place will show you the closest location with the most likes. It presents you with the best choice, and you didn’t even have to weed through the first page of options, as you might have to do with Google. It will be very interesting to watch how the team develops the Facebook search engine, and what the company chooses to do with it.