@Ochocinco, @ESPN, and @DavidGerzof

Our very own David Gerzof made headlines yesterday on ESPN’s blog in an article written by Hallie Grossman. Dave, who moonlights as a professor of social media at Emerson College, gave advice on how to get an athlete to retweet you on Twitter. Last year, Dave assigned his class the task of repeatedly and strategically […]

A Picture- No Longer Worth a Thousand Words, But $1 Billion Dollars

By Stephanie Miceli Yesterday, in its most-talked about move since Timeline, Facebook bought photo-sharing application Instagram for about $1 billion in cash and stock. Facebook Founder Mark Zuckerberg posted about the acquisition on his Timeline: “We believe these are different experiences that complement each other. But in order to do this well, we need to […]

Facebook: The Next Generation of Search

According to a recently published report, a team of about two dozen engineers is currently working on a project to turn Facebook into a search engine. This news has big implications for existing search engines like Google and Bing. Every day, millions of users publish content to, share, and like Facebook pages. Every brand with […]