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BIGnews in the Tech World

by Anna Dow

business public relations, social media technology

It’s been a busy couple of weeks in the tech world, but the BIGteam is here to catch you up on anything you might’ve missed! It’s heating up here in Boston, so grab yourself a cold glass of iced tea and settle in!

WWDC Breakdown

Last week, Apple’s highly anticipated WWDC conference kicked off in San Francisco, garnering the attention of anyone and everyone in tech. If you haven’t already read our WWDC biggest takeaways blog, here’s a quick rundown of some of the coolest developments we saw:

Which iOS12 development are you most excited to experience?

AT&T Acquires Time Warner

AT&T just finalized its acquisition of Time Warner, making it one of the largest media conglomerates to exist. The deal was initially signed back in the fall of 2016, but the Department of Justice sued to stop the acquisition, explaining that it would lead to a sharp increase of prices for customers. Flash forward two years and the $85 billion deal is finally closed, merging one of America’s largest Internet, TV and phone service providers with the massive media mogul that owns media properties such as HBO and CNN.

Check out what BIGfish CEO David Gerzof Richard has to say about this.

Snapchat

Snapchat is looking to jazz up other apps with their fun camera filters and Bitmoji. Snapchat just introduced “Snap Kit,” a kit that enables app developers to integrate key Snapchat features into their own apps. Snapchat is hoping that expanding these features to other apps will garner a wider audience and fuel growth on their currently plateauing platform. These integrations can happen in a number of ways, including Bitmoji Kit, Creative Kit, Story Kit and user login integrations.

Uber

Uber’s current pending patent might make it a bit more difficult for night owls to get home from bars. The rideshare service has an application pending before the US Patent and Trademark Office that would tap into AI to differentiate sober passengers from intoxicated passengers, aiming to “reduce undesirable consequences.” The application specifies that the technology would be able to identify “uncharacteristic user activity,” including passenger location, number of typos entered into the mobile app and the angle the smartphone is being held at. While Uber does not plan to implement this immediately, it’ll be interesting to see what frequent Uber riders have to say about it!

What were your favorite tech developments from the past couple of weeks? Let us know in the comments and be sure to follow us on Twitter @BIGfishPR to stay up to date on all things tech!

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