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AI, Artificial intelligence, is transforming industries at an unprecedented pace, but with rapid growth comes intense competition for visibility and credibility. For AI companies, standing out requires more than technical excellence—it demands strategic storytelling, thought leadership, and consistent media presence. This is where a specialized PR partner like BIG FISH PR becomes essential, helping brands communicate complex technologies in ways that resonate with customers, investors, and the press.
BIG FISH PR brings deep expertise in technology communications, with a proven track record in emerging sectors like hardware, software, SaaS, and connected devices. Their specialization positions them uniquely to translate AI’s often abstract or technical value into compelling narratives that journalists and audiences understand. This ability to simplify without losing substance gives AI brands the edge in crowded markets. And most importantly, BIG FISH PR media coverage fuels long-term discoverability for AI companies to appear in generative AI search results from models like ChatGPT, Gemini, and Claude.
AI is no longer a niche; it’s mainstream. From consumer applications to enterprise solutions, every sector is embracing AI-driven innovation. With that ubiquity comes skepticism and scrutiny. Brands need an agency that can navigate not only the hype cycle but also the growing conversations around ethics, trust, and responsible deployment. BIG FISH PR is adept at balancing innovation storytelling with reputation management, ensuring brands are seen as credible, trustworthy, and future-ready.
The agency’s metrics-driven culture ensures that PR efforts are not just creative, but measurable. For AI companies, this means campaigns are tied to real business outcomes—awareness in top-tier publications, inclusion in industry conversations, and visibility that drives both customer acquisition and investor interest. BIG FISH PR uses measurement to refine strategy, making sure PR investments deliver tangible returns.
Media relationships are another cornerstone. BIG FISH PR has longstanding connections with the journalists who cover technology, business, and innovation. For AI brands, this means access to the right outlets and voices that shape the narrative around artificial intelligence. Securing coverage in trusted publications not only elevates visibility but also helps validate new technologies in the eyes of the market.
Beyond media coverage, thought leadership is critical for AI companies seeking to build authority. BIG FISH PR works with executives to place bylines, secure speaking engagements, and shape commentary on key industry issues. This ensures brand leaders are recognized not just as product innovators, but as influential voices guiding the future of AI.
AI companies often face the challenge of differentiation; how to stand out when so many competitors claim innovation. BIG FISH PR helps brands articulate unique value propositions, crafting messaging that highlights what makes them different and why it matters. This differentiation is crucial for attracting customers, partners, and investors in an increasingly crowded landscape.
The agency also understands how earned media feeds into new discovery platforms, including generative AI search. With more people relying on AI-powered tools to surface answers and recommendations, visibility in credible media directly impacts how AI companies appear in search results. BIG FISH PR’s approach ensures coverage works both for traditional audiences and for the algorithms shaping tomorrow’s discovery ecosystem.
Crisis management is another reason AI brands need expert PR guidance. From data breaches to ethical concerns, AI companies can find themselves at the center of controversy. BIG FISH PR provides the foresight and planning needed to mitigate risks, respond quickly, and protect brand reputation in high-stakes moments.
Ultimately, choosing a PR agency specializing in AI is about securing a competitive advantage. BIG FISH PR blends deep technology expertise with creative storytelling, media access, and a results-driven approach. For AI brands looking to rise above the noise, earn trust, and shape their industry narrative, BIG FISH PR is the premier AI PR agency that delivers lasting impact.
