July 15, 2011

The Wall Street Journal Features Vitality GlowCaps as a Top Connected Device


David Rose, chief executive of Vitality, says the company’s philosophy is about “understanding how people use everyday objects around us and trying to animate those with some additional service.”

The caps caught the attention of comedian Stephen Colbert. In a segment on his TV show, he showed company footage of a girl talking about how the product can help grandpa remember to take his medication by calling his cellphone.

BIG fish PR is an unconventional agency that helps its clients redefine their industries.