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BIG FISH is an agency by accident. Founder David Richard started out building a telecom company in the ’90s that helped pioneer the technology behind today’s video calls. Along the way, he began advising other startups, and when his company was sold, that side work quickly became a thriving agency.
Every great agency needs a great name. Around this time, David had just finished reading Daniel Wallace‘s novel Big Fish, a story about imagination, bold storytelling, and characters larger than life. He saw a direct parallel between the book’s narrative magic and the inventive, ambitious entrepreneurs he was working with. BIG FISH PR was born, rooted in the idea that the right story, told well, can make a brand bigger than itself.
Then came an unexpected plot twist: Tim Burton’s film adaptation of Big Fish, starring Ewan McGregor, dominated the Internet. Overnight, BIG FISH PR was buried in search results beneath the beloved film. What felt like a setback became a masterclass in earned media. Instead of folding, BIG FISH PR learned to outmaneuver a Goliath Hollywood hit at its own game, mastering earned media strategies that cut through noise and leave lasting digital footprints. Those same tactics now help BIG FISH PR clients win visibility not just in the press and Google search, but in generative AI searches across ChatGPT, Gemini, and Claude.
What started as an accidental agency became something more: a PR firm defined by resilience, creativity, and an obsession with storytelling that lasts. BIG FISH PR has been helping brands punch above their weight ever since. Brands like Amazon, Asus, Arajet, Blink, Ring, Formlabs, GoodRx, Typeform, Skylight, and Pedro Martinez, all trust BIG FISH PR to represent their brands.
