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Showing posts tagged with: success

30 Years Later: How Shark Week Became One of the Discovery’s Biggest Hits

by Annie Kelly

marketing public relations public relations, social media successes

Although Discovery airs fascinating programs all year, there is one week a year that it is best known for: Shark Week. During the last week in July, the longest running-cable event ever is the forefront of the television channel. How exactly has Discovery cultivated this enormous following for an entire week dedicated to sharks? How has it made it so big in just 30 years that people such as Shaq, Gronk and Lindsey Vonn want in? Much of it comes from its PR and brand building over the years. Let’s take a look at some of the biggest moments in Shark Week over the last 30 years.  

Congratulations, Ring!

by Meghan Azralon

our team successes

The BIGteam has been working with Ring and its CEO and Chief-Inventor, Jamie Siminoff, for as long as we can remember. From Doorbot to Shark Tank to the Ring products we now all know and love, we’re proud to be by Ring’s side through its journey. Today, Ring closed its acquisition deal with Amazon. Ring will operate as it always has, continuing its mission to reduce crime in neighborhoods.  

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