If you walked into the BIGfish office today, you would see the acronym HGG dotted all over our to-do lists, project tracking grids and August goals. So, what is requiring so much of the account team’s attention in August? Holiday gift guides, curated lists of top gift ideas for everyone on your holiday shopping list published by your favorite digital and print outlets. Yep that’s right: the sun is still warm, the birds are still chirping, and Red Sox are still the main focus of Boston sport fans, but the holidays are at the front of our minds at BIGfish.
It’s the most wonderful time of the year in the BIGoffice: holiday gift guide season! While we have been busy all fall getting our clients the hottest press hits for gift guides, we made time to announce our official BIGholiday gift guide for you and yours. From techies to writers to DIYers, you’ll find something for everyone on your list here.
“Christmas in July” means something entirely different to PR pros than it might to the average consumer. For us, it’s not just a classic 1940s movie or an excuse to shop mid-summer sales. Instead, it’s a time to get serious about annual holiday gift guides. With lead times for many publications six months out, it’s never too early to start thinking about the holidays.