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Showing posts tagged with: Hawaii

How #Boycott is Affecting Brands

by Meghan Azralon

public relations social media

It’s become almost automatic to #boycott a brand when they do something we don’t agree with. Social media gives consumers the power to spread their disapproval of a brand’s recent actions to people across the world. Do these boycotts actually have an effect on brands? What can PR professionals do to prepare themselves for a #boycott? Let’s take a look at some examples while we brainstorm solutions to the #boycott movement.  

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