TheSkimm has been bringing easy-to-digest news stories (and some much needed humor) to our inboxes with the Daily Skimm for a little over three years. Now, the company that made it their mission to tell us what big stories happened yesterday wants to tell us what’s happening in the future.
TheSkimm announced this morning that it is expanding beyond email newsletters with their brand new iPhone app, Skimm Ahead. For just $2.99 per month, the subscription-based calendar service puts everything you need to know (like the release dates for that TV show you’ve been waiting to binge-watch) directly into your iPhone calendar. Not sure if this service will be your cup of tea? No worries! You can download Skimm Ahead and get the first month free.
We love how this app launch is allowing theSkimm to expand its brand. While some might like to boil theSkimm down to just being about news, it’s clear that the brand’s mission extends beyond simple news updates to telling you exactly what you need to know when you need to know it – whether that be personal events or news.
With all of the information we have to juggle in this day and age, this service sounds exactly like what we need to organize our busy lives. What do you think of this new subscription-based service? Let us know in the comments or tweets us @BIGfishPR!
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.