MIT Technology Review partnered with BIGfish to successfully increase awareness, achieve press attendance and secure top-tier media coverage of their events.
Conduct strategic, top-tier media outreach for all of MIT Technology Review’s events inviting reporters to attend the conferences and encouraging media to cover relevant news coming out of the events.
BIGfish had a 3-pronged approach: invite reporters to attend MIT Technology Review’s events, facilitate interviews onsite at events, and pitch out news from the conferences to relevant media who were unable to attend.
As a result of BIGfish’s extensive public relations outreach and onsite assistance, MIT Technology Review’s events have obtained a consistently higher media attendance rate with relevant, top-tier media attending including Reuters, Forbes and TechCrunch.
Since January 2018, BIGfish secured 360 press hits and for a potential reach of 1.46 billion around MIT Technology Review’s events, garnering more awareness and higher media attendance at the magazine’s conferences. BIGfish also secured coverage in leading industry publications for these highly anticipated conferences.