Header widget area left
Header widget area right

Case Study: iOttie

iOttie needed a PR partner to position itself as a leader in the competitive mobile accessories market.

The strategy:  Conduct rigorous media outreach and product sampling campaigns to increase press coverage and consumer awareness.

Product Launches & Reviews

BIGfish tech PR, Product Launches


Industry & Seasonal Trends


Since kicking off in October 2017, BIGfish helped secure over 2,300 press hits and 4.6 billion impressions for iOttie, effectively positioning the brand as a leader in the mobile accessories industry.

Here are a few of our favorites:

total press hits

product launches

billion total impressions

7234If you’re looking for a well-built wireless stand charger with a clean design, the iON Wireless Stand Charger is a great option. Michael Potuck, 9to5Mac, Review: iOttie iON Wireless Stand Charger offers good looks, upright iPhone charging options

14480For a car mount that won’t get in the way of other devices that have to be placed on a windshield or dashboard, we recommend the iOttie Easy One Touch 4 Air Vent Mount. Makula Dunbar, TechCrunch, Summer road trip tech essentials and extras

15124As I said at the beginning, I’m rarely completely satisfied with the gadget I’m reviewing. But I can honestly say I’m 100 percent happy with the iOttie iTap 2. It has every feature I need in a wireless phone charger/mount for my car. Jim Rossman, Dallas Morning News, iOttie Easy One Touch 4 Review

7531With an MSRP of $30, other cheaper mounts may look more tempting, but this iOttie model easily trounced my former favorite, a Koomus air vent mount that has to be wedged against my car’s dash to keep it in place. At its street price of $25, the iOttie iTap 2 Magnetic Air Vent Mount is worth the extra cash—especially since it travels well, too. Alaina Yee, PCMag, Best phone mounts and holders for cars

14568My iOttie mount has made me a safer driver by keeping my phone’s screen easily accessible, but not distracting, and holding it so I’m not tempted to touch it. Brandt Ranj, Business Insider, I rely on this simple $25 car accessory to help me drive safer

As a result of BIGfish’s extensive public relations outreach, many of the hits BIGfish secured were top traffic drivers to iOttie’s website resulting in thousands of consumers visiting iOttie’s website, and iOttie is now widely lauded as a top brand for mobile accessories.