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Case Study: iOttie

iOttie needed a PR partner to position itself as a leader in the competitive mobile accessories market.

The strategy:  Conduct rigorous media outreach and product sampling campaigns to increase press coverage and consumer awareness.

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In 8 months, BIGfish secured 744 press hits and 1.4 billion impressions for iOttie, effectively positioning the brand as a leader in the mobile accessories industry. Here are a few of our favorites:

744
total press hits

473
product review articles

1.4
billion total impressions

13702iOttie’s been impressing with its smartphone car mounts for years, so it was a little surprising to see the company release a Qi charging pad for home use. But it might just be the best one you can buy. Shep McAllister, Lifehacker, iOttie's Qi Pad Is As Powerful As It Is Pretty

13647iOttie’s Wireless Fast Charging Pad looks to deliver on all those points. It’s a Qi charger that supports up to 10W total output, accepts input via USB-C, and comes in five different colors of soft-touch fabric that looks nice and shouldn’t scratch my phone. Chaim Gartenberg, The Verge, iOttie may have finally made the wireless charger of my dreams

13703The iOttie Easy One Touch 4 Dash & Windshield Mount not only offers easy one-touch operation but is mountable in a number of different positions inside your vehicle with easy adjustment options. If you’re looking for a dash or windshield mount that’s easy to use, this is definitely one to consider. Jason Bouwmeester, Techaeris, iOttie Easy One Touch 4 Review

7759After dozens of hours of research covering about 60 models, hands-on testing of 29, and hundreds of hours of real-world use, we believe the iOttie Easy One Touch 4 is the best in-car smartphone mount for most drivers. This well-built cradle-style holder makes it easy to mount your phone with one hand, holds the phone firmly even over rough roads, and has an adjustable design that holds any size phone (even in a case) in just the right position. Nick Guy, Wirecutter, The Best Car Phone Mount

As a result of BIGfish’s extensive public relations outreach, traffic to iOttie’s website increased and iOttie is widely lauded as a top brand for mobile accessories.