TDM is redefining how the world listens with Neo, a premium 2-in-1 audio device that twists from high-fidelity headphones into a powerful portable speaker, empowering listeners to shift from solo to social in an instant. Rooted in the belief that ‘Tomorrow Doesn’t Matter’ and that the best moments happen now, TDM creates audio gear designed for people who live fast, choose experiences over perfection, and make memories instead of plans. Whether you’re locked into your own world or turning it up with friends, TDM’s Neo is a physical reminder that you can change the moment with a single twist.
With TDM being a new audio brand, BIG FISH set out to raise overall brand awareness, while simultaneously launching the company’s flagship device at CES 2026. The main goal was to communicate how TDM is redefining how the world listens with Neo, the first and only headphones that twist into a speaker.
To successfully launch TDM and secure coverage at CES 2026, BIG FISH implemented a media-forward strategy, leveraging multiple touchpoints to connect with key reporters covering and attending.
Much of the work for TDM’s successful launch at CES took place months before the actual event. Starting in November, BIG FISH conducted outreach to press attending CES to put TDM on their radar and set up on-site press briefings in advance. The team also shared the Neo launch news under embargo, providing product images, videos, and a press release to ensure that media had early access to all of the materials that they would need to cover the news. Once CES proceedings kicked off, BIG FISH conducted additional outreach to further encourage press to incorporate TDM into their coverage. BIG FISH also provided on-site support to help manage key press briefings.
In order to secure additional visibility for TDM’s Neo and boost brand credibility, BIG FISH also crafted compelling submissions for CES award programs.
The launch of TDM’s Neo resulted in 166 pieces of coverage including an appearance on The Tonight Show with Jimmy Fallon, as well as standalone feature stories in top target publications such as The Verge, Digital Trends, and Mashable, for a total of over 4 billion potential impressions. Neo was also featured in 36 social media posts from notable publications, and earned 10 CES award recognitions. Coverage was positive and exceeded expectations, focusing on Neo’s innovative hybrid design that seamlessly transforms from on-ear headphones into a portable bluetooth speaker, and positioning the product as a new take on traditional audio categories. Strong key message pull-through also highlighted the cleverness of Neo’s simple twist mechanism, the convenience of replacing two devices with one, and the device’s potential to change how consumers listen to and share music on the go.
Much of the work for TDM’s successful launch at CES took place months before the actual event, coordinating more than 60 on-site briefings and ensuring that media had everything they needed to cover the launch in advance.
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