The BIGteam can’t believe it’s already November! As the festive season approaches and the volume of holiday gift guide coverage skyrockets, we selected an app that we love to use to find and share news. Read on to learn why November’s App of the Month is Pocket!
What it is: This Webby Award-winning app makes finding and sharing news so much easier. The app allows users to save articles, web pages, or videos to Pocket’s remote server while browsing. Articles are saved to the “Pocket List,” which gives users offline access to their favorite stories across all their devices. Its news-finding algorithm has revolutionized the way users consume industry updates and breaking stories. Now instead of emailing yourself that great article you don’t have time to read right away or leaving it open as one of several tabs in your browser, Pocket lets you save, share, and read all in one place. Founded in 2007, the app was created to help people save content from the web to view later. From articles to videos and beyond, the app is fully integrated with Twitter, Google Chrome, Flipboard, Zite, Windows and more. As soon as you save a story, that news becomes available to you via desktop, tablet, mobile, or laptop conveniently stored for users to find and return to later.
Why we love it: As PR pros, the BIGteam is constantly scanning the news for relevant stories, client hits, or breaking news content. Pocket serves as a helpful tool to keep all your news in one place and makes it easy to find when switching between multiple devices. The app also has useful tagging capabilities that can be used to separate out press coverage by client to access later! And with the app’s “Send to a Friend” and inbox feature, news can be shared between team members with the click of a button.
Do you use Pocket already or are you downloading it now? Let us know what you think in the comments or on Twitter!
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.