Senior Account Executive

The Senior Account Executive is responsible for managing client accounts, developing and executing strategic PR campaigns, and leading day-to-day client interactions. This role requires a seasoned PR professional with a proven track record of success in media relations and client management. The Senior Account Executive also plays a key role in mentoring junior team members and contributing to the overall growth of the agency.

Responsibilities

Client Management:
- Serve as a contact for multiple client accounts, ensuring high levels of client satisfaction.
- Develop, implement, and manage comprehensive PR strategies and campaigns tailored to client goals.
- Prepare and deliver detailed client presentations, reports, and proposals.
- Anticipate client needs and proactively suggest new initiatives or solutions to enhance results.
Strategic Planning and Execution:
- Assist in the development of PR plans, including media outreach, content creation, event planning, and crisis management.
- Oversee the execution of PR campaigns, ensuring that all activities align with the client’s objectives and brand.
- Monitor and evaluate campaign performance, providing actionable insights and recommendations for improvement.
- Collaborate with clients to integrate PR strategies into broader marketing initiatives.
Media Relations:
- Maintain and cultivate strong relationships with key media contacts and industry leaders.
- Secure high-profile media placements across print, online, broadcast, and digital media platforms.
- Develop compelling story angles, pitch ideas to media outlets, and manage media inquiries.
- Monitor media trends and identify opportunities for clients to gain visibility.
Team Leadership and Development:
- Mentor and provide guidance to junior team members, helping them develop their skills and advance in their careers.
- Lead by example, fostering a collaborative and supportive team environment.
- Participate in recruiting and onboarding new team members as needed.
Event Management:
- Plan and manage PR events, such as press conferences, product launches, and media tours.
- Coordinate event logistics, including venue selection, invitations, and on-site support.
- Ensure all events are executed flawlessly and generate positive media coverage.
Crisis Communication:
- Assist clients in managing crisis situations, providing strategic counsel and media relations support.
- Develop crisis communication plans and key messaging to mitigate potential damage to client reputations.
- Act as a spokesperson for clients when necessary, handling sensitive media inquiries and public statements.

Required Skills

4-5 years of experience in public relations, with a strong focus on media relations and client management. Agency experience preferred.
Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
Proven success in managing and executing PR campaigns that deliver measurable results.
Exceptional writing, editing, and verbal communication skills.
Strong relationships with media contacts across various industries.
Proficiency in PR tools and software, such as Muck Rack, or similar platforms.
Ability to manage multiple clients and projects simultaneously in a fast-paced environment.
Strong leadership skills, with the ability to mentor and develop junior staff.
Strategic thinker with a proactive approach to problem-solving and decision-making.

HALF-DAY FRIDAYS. FLEXIBLE WORK HOURS. Hybrid & Remote WORKPLACE. Team outings. parental leave. paid volunteering. insurance.