President of BIGfish, David Gerzof Richard, was asked to comment for the Boston Herald on the recents news of Kayak’s IPO. Richard commented stating that one major marketing challenge for Kayak’s success is Google along with more insight as well. To read more about the story and the IPO, click the link connecting to the photo or click here.
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BIGfish is an unconventional PR agency that helps its clients redefine their industries through thoughtful storytelling and strategic PR campaigns. By integrating traditional PR with social media and marketing support, BIGfish generates awareness and motivates consumer behavior.